Press release -
Bluewater Invites LA to Taste the Future of Coffee – Starting with the Water
Los Angeles, CA – August 18, 2025 – In California, coffee isn’t just a drink—it’s culture. And at the heart of every great cup is water. Bluewater, the Swedish-born water innovation company, is kicking off its U.S. “On Tour” series right where coffee culture thrives: Coffee Fest Los Angeles, August 22–23 at the Los Angeles Convention Center.
The message is simple: better water makes better coffee. And Bluewater is ready to show baristas, café owners, and coffee lovers exactly how.
Where to Taste the Difference
Booth 904 – Pro Coffee Gear × Bluewater
This is Bluewater’s main stage. Expect non-stop pour-overs led by Michael Fleischman, Bluewater’s resident coffee-and-water obsessive. He’ll be running side-by-side taste demos with Bluewater’s LiquidRock™ (LQR) mineral dosing system, walking visitors through why balanced water chemistry can transform coffee from “pretty good” to “exceptional.”
Roasters Row, Booth 448 – Be Bright Coffee × Bluewater
Here, Frank La, 2024 U.S. Barista Champion and Bluewater Brand Ambassador, joins forces with Be Bright Coffee. He’ll be brewing with Bluewater-purified and re-mineralized water to show how consistency and clarity unlock the full flavor of California-roasted beans.
“When the water’s right, the coffee sings,” says Frank. “It’s not just about taste—it’s about giving baristas confidence that their recipe will land the same way every time.”
Michael adds: “California’s got some of the most diverse water profiles in the country. Coffee Fest LA is the perfect place to prove what happens when you take control of the most important ingredient in coffee.”
Why Bluewater Matters for Cafés
The Bluewater Café Station is designed for professional service environments. It delivers ultra-purified water using Bluewater’s second-generation SuperiorOsmosis™ reverse osmosis technology, then re-mineralizes with precise blends tailored for brewing. For café owners, that means:
- Consistent extraction, taste, and aroma across every cup
- A compact system that integrates seamlessly with espresso machines and brew bars
- A sustainable solution that cuts out single-use plastic bottles
The Café Station is already making waves globally, winning Best New Product at World of Coffee Dubai 2025 and a 2024 Best Buy award from The Caterer magazine.
Bluewater’s LiquidRock™ (LQR) system takes precision further by using stabilized mineral concentrates in micro-quantities—creating repeatable water profiles for espresso, filter, or signature drinks. The result: less guesswork, faster workflow, reduced servicing, and happier customers.
Experience It in LA
Visitors can grab handouts, pick up a vial of LQR to take home, and talk shop with water experts who live and breathe coffee chemistry. Whether you run a café in Echo Park, roast in Oakland, or just love discovering the next edge in flavor, Bluewater promises you’ll walk away tasting something new.
Find Bluewater at Coffee Fest LA, August 22–23, 2025:
- Booth 904 – Pro Coffee Gear × Bluewater
- Roasters Row, Booth 448 – Be Bright Coffee × Bluewater
Safer water. Cleaner flavor. Repeatable results. Welcome to coffee, California-style.
About Bluewater
Founded in Stockholm, Sweden in 2013, Bluewater is on a mission to be the world’s most planet-friendly water purification and beverage company. Recognized with two Fast Company World Changing Ideas Awards, a K&B Kitchen Innovation of the Year Award, and the prestigious 2024 GOOD DESIGN® Award from the Chicago Athenaeum: Museum of Architecture and Design, Bluewater offers disruptive hydration solutions for homes, businesses, and events worldwide. In the U.S., Bluewater empowers cafés, hotels, venues, and wellness spaces to deliver safer water and unforgettable taste experiences—without the plastic waste. www.bluewatergroup.com.
Bluewater Contacts
Bluewater USA
Niklas Ivarsson, President, Bluewater USA Inc
📧 Niklas.ivarsson@bluewatergroup.com
📱 +1 (323) 747-4650
Press Contact
David Noble, Chief Communications Officer
📧 david.noble@bluewatergroup.com
📱 +44 7785 302694 (Cell/WhatsApp)
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Founded 2013 in Stockholm, Sweden, Bluewater has set its sights on being the world's most planet-friendly water purification and beverage company by innovating and marketing disruptive hydration solutions for home, work, and play. Bluewater products are available globally to consumers, hotel and catering operations, event and venue organizations, and educational institutions. www.bluewatergroup.com [IG1]
