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Linen Second Edition - Timeless wallpaper for tranquil homes

Press release -

Linen Second Edition - Timeless wallpaper for tranquil homes

Boråstapeter launches Linen Second Edition. A collection of single coloured wallpapers with a continuous Linen texture to give rooms a still shimmer and a soft textile feel. Second Edition consists of 36 colour settings and is the sequel to Boråstapeter’s first Linen collection which, since its launch in 2015, adorns tens of thousands of walls worldwide.

Boråstapeter’s classic wallpaper collection Linen has been updated in this latest version. Inspiration is derived from Swedish nature, ranging from the moods of the seasons to natural materials, vegetation and minerals. The revised colour scale creates new possibilities for decorating with gorgeous colours on all four walls of a room.

“At Boråstapeter we noticed a desire for colour and joy in home interiors. Specially a longing for darker shades which give the home a warm atmosphere or create new enchanting moods” says Ulrica Hurtig, Senior Designer at Boråstapeter.

The collection’s most significant update is found in the darker colour tones which wash over and embraces you. With variations of deepest purple, grey black, blue and green seen in wallpapers: Dark Plum, Aged Black, Night Blue, Deep Forest, Blueberry Ink, Dark Jade and Foliage Green. The collection focuses on harmony and warmth, and the neutral colour palette also features with several natural and warm linen-beige and golden colours visible in the Pure Linen, Dark Linen, Linen Beige, and Golden Linen designs.

With Linen Second Edition you can fill your home with a warm and harmonious sense of silence. A calmer life has never felt closer, or easier. Linen is a timeless wallpaper for tranquil spaces. The collection has 17 new shades and contains a total of 36 colour alternatives. Launched at the end of January 2019.

Pictures and press materialHigh resolution images and press material can be downloaded from an image bank found at borastapeter.se: Username: welovewallpaper Password: welovewallpaper.

For further information or samples of wallpaper for photographing, you can also contact Monica Södermalm, International Sales and Marketing assistant WallVision Group, e-mail: monica.sodermalm@wallvision.com

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Classic, contemporary wallpapers for an inspiring environment

Boråstapeter is Sweden’s by far best-known and best-selling brand of wallcoverings. Each year, we design and produce 5 collections at our plant in Borås before launching them virtually all over the world. Set against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures. Boråstapeter is part of the WA WallVision AB Group

https://www.borastapeter.se/en/

Contacts

Karin Boo Wiklander

Karin Boo Wiklander

Press contact PR & Content Manager Boråstapeter +46 704 58 64 47

With inspiration from our Swedish heritage, we create wallpaper for all homes

Boråstapeter is a well-renowned and admired brand. Our name, the direction of the business and
our factory premises have never changed. But, perhaps most importantly, for over 110 years we have
been faithful to our core vision of creating wallpapers for all homes. Today, just like yesterday, we take inspiration from the nature which surround us, our common roots and that which is currently trending and capture this for the benefit of people's homes, both locally in Sweden and also, to an increasing extent, internationally. We strive for quality in everything we do, from production with minimal effect on the environment, to wallpapers with long-lasting contemporary visual expressions which are both durable and easy to put up.

Boråstapeter
RYSSNÄSGATAN 8
504 94 Borås
Sweden
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