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The swiss designer Gérald Genta is behind two iconic wristwatches up for auction at Bruun Rasmussen 29 September.
The swiss designer Gérald Genta is behind two iconic wristwatches up for auction at Bruun Rasmussen 29 September.

Press release -

Two Coveted Watches by Visionary Designer Gérald Genta at Auction

The swiss designer Gérald Genta is behind some of the most iconic wristwatches in history, and two highly coveted watches are up for auction at Bruun Rasmussen 29 September. One is the rare Audemars Piguet, estimated at DKK 600,000-800,000, and the other is the luxurious Patek Philippe estimated at DKK 150,000-200,000.

Seasoned watch specialists immediately pay attention when the name Gérald Genta comes up in conversations. He is one of the greatest watch designers in history, and his visionary design has produced several iconic watches. We can now present two of his most coveted models, Audemars Piguet’s Royal Oak and Patek Philippe’s Nautilus at auction.

We are delighted to present not just one, but two of Gérald Genta's designs. One is an extremely rare Royal Oak model, made in only 250 copies. The mixture of platinum and titanium provides an exciting balance in the choice of material for the watch. It is a bold choice – but also symptomatic of Audemars Piguet. Next year the model celebrates its 50th anniversary, and it will be exciting to see how the market responds to this. If nothing else, you should at least do yourself the favour of coming by the preview to get a closer look at the watch, as it might be the only chance you will have to do so,” says Vilhelm Islandi Bramsen, valuation specialist and head of the department for wristwatches.

From Audemars Piguet to Patek Philippe: World-class Sports Watches

One of the watches up for auction is a rare Royal Oak that Genta, inspired by an old-fashioned diving helmet, originally came up with the design for during a single night in 1972. The watch was made for Audemars Piguet, and today the eight-sided watch stands as the epitome of a modern sports watch. The model up for auction differs from the more common variants by being made in the two differently weighted materials, platinum and titanium, and it is equipped with a smoked blue dial. It is estimated at DKK 600,000-800,000.

Another of the world's most coveted watches was designed by Genta for Patek Philippe in 1974. It is the luxurious sports watch Nautilus in 18k gold set with single-cut diamonds around a bluish dial. Allegedly, the original Nautilus was drawn by Genta on a napkin during a dinner in Basel. The watch is inspired by a ship's porthole, and the name comes from Jules Verne's novel "20,000 Leagues Under the Sea" from 1870, where Captain Nemo goes on adventures in his submarine Nautilus. It is estimated at DKK 150,000-200,000.

A Watch Designer with Cult Status

The now deceased Gérald Genta was a Swiss watch designer and artist. In addition to Patek Phillippe and Audemars Piguet, he has also designed watches for IWC and Omega, among others. Today, he has achieved cult status among watch lovers with timepieces that are described as "the Fabergé of watches", while The Wall Street Journal has stated that he is behind the world's most complicated and coveted watches on the market today.

Visit the preview in Bredgade 33, Copenhagen from 16-20 September.

The wristwatches will be up for auction Wednesday 29 September at 7 pm.

Find more about our preview and auction calendar HERE.

For information about the Patek Philippe watch HERE and the Audemars Piguet HERE.

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Bruun Rasmussen Auctioneers is one of Scandinavia’s leading international auction houses, and one of Denmark’s oldest. It all started on 6 October 1948, when Arne Bruun Rasmussen conducted the first traditional auction in the saleroom at Bredgade 33 in Copenhagen. Today, Jesper Bruun Rasmussen stands at the helm of the family-run business together with the third generation of the family, his son Frederik and daughter Alexa, and the company’s CEO Jakob Dupont.

In 2004, the first Online Auction was launched, and today the auction house has expanded to include departments in Copenhagen and Aarhus and representations in Sweden, Germany, England, France, Belgium, Luxemburg, Spain, Italy, Thailand and the US. About 100,000 lots are put up for auction each year at the Live Auctions, the daily Online Auctions and - the latest edition - Direct Auctions. Here you can bid on everything from art, antiques, modern design and jewellery to books, coins, stamps, wine and weaponry.

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Kirstine Dam Olsen

Kirstine Dam Olsen

Press contact +45 8818 1064

Bruun Rasmussen – the Whole World's Auction House!

"Going once, going twice. Sold to the lady in the front row”. For 75 years, Bruun Rasmussen Auctioneers has sold art, antiques, design, jewellery, wristwatches and collector’s items in the heart of Copenhagen. It was Arne Bruun Rasmussen who founded the auction house at Bredgade 33 in 1948, and until 2022 the Bruun Rasmussen family owned the company. Today, the company is owned by the British auction house Bonhams - one of the world's leading and oldest auction houses.

Being a part of Bonhams, means that Bruun Rasmussen has joined a global network, which benefits both the art and the customers, the latter has gained access to far more auctions and the former has a better chance of achieving the market's best hammer prices. The goal is to constantly confirm to our customers that Bruun Rasmussen is a sought-after auction house with the highest expertise in valuation and sales. Bonhams and Bruun Rasmussen share the core values of knowledge, credibility, commitment and renewal, and the old Copenhagen auction house will thus continue to base its business on its well-known values under the auspices of Bonhams.

With CEO Jakob Dupont at the helm, an extensive digitization process has taken place during the past years, making the auction house a significant player on the international market. With solid experience and in-depth knowledge complemented by highly professional advice and appraisal service, the company is the link between sellers and interested buyers from all over the world. Every year, 70,000 unique works of art are sold at three types of auctions – the traditional Live Auctions and the two web-based auctions Online Auction and Direct Auction.

Bruun Rasmussen Auctioneers
Sundkrogsgade 30
2150 Nordhavn
Denmark
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