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The swiss designer Gérald Genta is behind two iconic wristwatches up for auction at Bruun Rasmussen 29 September.
The swiss designer Gérald Genta is behind two iconic wristwatches up for auction at Bruun Rasmussen 29 September.

Press release -

Two Coveted Watches by Visionary Designer Gérald Genta at Auction

The swiss designer Gérald Genta is behind some of the most iconic wristwatches in history, and two highly coveted watches are up for auction at Bruun Rasmussen 29 September. One is the rare Audemars Piguet, estimated at DKK 600,000-800,000, and the other is the luxurious Patek Philippe estimated at DKK 150,000-200,000.

Seasoned watch specialists immediately pay attention when the name Gérald Genta comes up in conversations. He is one of the greatest watch designers in history, and his visionary design has produced several iconic watches. We can now present two of his most coveted models, Audemars Piguet’s Royal Oak and Patek Philippe’s Nautilus at auction.

We are delighted to present not just one, but two of Gérald Genta's designs. One is an extremely rare Royal Oak model, made in only 250 copies. The mixture of platinum and titanium provides an exciting balance in the choice of material for the watch. It is a bold choice – but also symptomatic of Audemars Piguet. Next year the model celebrates its 50th anniversary, and it will be exciting to see how the market responds to this. If nothing else, you should at least do yourself the favour of coming by the preview to get a closer look at the watch, as it might be the only chance you will have to do so,” says Vilhelm Islandi Bramsen, valuation specialist and head of the department for wristwatches.

From Audemars Piguet to Patek Philippe: World-class Sports Watches

One of the watches up for auction is a rare Royal Oak that Genta, inspired by an old-fashioned diving helmet, originally came up with the design for during a single night in 1972. The watch was made for Audemars Piguet, and today the eight-sided watch stands as the epitome of a modern sports watch. The model up for auction differs from the more common variants by being made in the two differently weighted materials, platinum and titanium, and it is equipped with a smoked blue dial. It is estimated at DKK 600,000-800,000.

Another of the world's most coveted watches was designed by Genta for Patek Philippe in 1974. It is the luxurious sports watch Nautilus in 18k gold set with single-cut diamonds around a bluish dial. Allegedly, the original Nautilus was drawn by Genta on a napkin during a dinner in Basel. The watch is inspired by a ship's porthole, and the name comes from Jules Verne's novel "20,000 Leagues Under the Sea" from 1870, where Captain Nemo goes on adventures in his submarine Nautilus. It is estimated at DKK 150,000-200,000.

A Watch Designer with Cult Status

The now deceased Gérald Genta was a Swiss watch designer and artist. In addition to Patek Phillippe and Audemars Piguet, he has also designed watches for IWC and Omega, among others. Today, he has achieved cult status among watch lovers with timepieces that are described as "the Fabergé of watches", while The Wall Street Journal has stated that he is behind the world's most complicated and coveted watches on the market today.

Visit the preview in Bredgade 33, Copenhagen from 16-20 September.

The wristwatches will be up for auction Wednesday 29 September at 7 pm.

Find more about our preview and auction calendar HERE.

For information about the Patek Philippe watch HERE and the Audemars Piguet HERE.



Bruun Rasmussen Auctioneers is one of Scandinavia’s leading international auction houses, and one of Denmark’s oldest. It all started on 6 October 1948, when Arne Bruun Rasmussen conducted the first traditional auction in the saleroom at Bredgade 33 in Copenhagen. Today, Jesper Bruun Rasmussen stands at the helm of the family-run business together with the third generation of the family, his son Frederik and daughter Alexa, and the company’s CEO Jakob Dupont.

In 2004, the first Online Auction was launched, and today the auction house has expanded to include departments in Copenhagen and Aarhus and representations in Sweden, Germany, England, France, Belgium, Luxemburg, Spain, Italy, Thailand and the US. About 100,000 lots are put up for auction each year at the Live Auctions, the daily Online Auctions and - the latest edition - Direct Auctions. Here you can bid on everything from art, antiques, modern design and jewellery to books, coins, stamps, wine and weaponry.


Kirstine Dam Olsen

Kirstine Dam Olsen

Press contact +45 8818 1064

Bruun Rasmussen – Part of the Bonhams Network

"Going once, going twice. Sold to the lady in the front row". For more than 75 years, the auction house Bruun Rasmussen has sold art, antiques, design, jewellery, wristwatches and collector’s items such as wine, books, coins and stamps. After having been family-owned through three generations, we were bought in 2022 by the English auction house Bonhams, which was founded in England in 1793 and is today one of the world's leading auction houses. We are now part of an international network with a global reach, and we present and sell art where it makes the most sense in relation to potential buyers. This also means that through the network we offer more than 60 categories of items at our auctions.

Art and credibility are at the heart of everything we do. The work in the auction house places great demands on our knowledge of art and trends on the market. Our specialists are the most experienced and competent in the industry, and in the Bonhams Network we share knowledge and communicate across national borders with a large number of international specialists. This way, we can provide the best valuation and advice that have become our trademark – and thereby offer the best lots from all categories and achieve the highest hammer prices for the benefit of our customers.

Tradition and innovation go hand in hand. At Bruun Rasmussen, we are one of Europe's most modern and digital auction houses, and it is only natural for us to adapt to changes in the market. Innovation is part of our DNA, while we are also deeply rooted in our history. The foundation of the company rests on our two types of auctions – Online Auction and Live Auction. Every week we put more than a thousand lots up for auction at, and several times a year we present exclusive lots live in our saleroom. We are proud to sell art and design in virtually every category and price range to and for people all over the world who are driven by the same passion as we are.

We want to be a living centre of culture, and since the autumn of 2023, we have been located in Lyngby north of Copenhagen in a new, modern domicile. Here you can not only explore among all the art objects on display and bid on the exciting auctions, you can also meet our specialists, get an estimate on your own items, consign them for auction, listen to exciting lectures and participate in cultural events. We also have branches in Aarhus and Glostrup and regularly go on valuation trips around Denmark and abroad. Our goal is to always be available and for everyone to have a good experience in our auction house.

Welcome to Bruun Rasmussen – we can help you make a good purchase or achieve a great sale!

Bruun Rasmussen – Part of the Bonhams Network
Nørgaardsvej 3
2800 Kongens Lyngby
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