Lunchseminarium 7 mars Moomin Characters & Bulls Licensing - Om hur man tar hand om ett kulturarv och samtidigt gör affärer

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Lunchseminarium 7 mars Moomin Characters & Bulls Licensing - Om hur man tar hand om ett kulturarv och samtidigt gör affärer

I år firas 100- års jubiléet av Tove Janssons födelse. Tove Jansson skapade mumintrollen, Finlands kanske starkaste varumärke idag. Arvet efter Jansson förvaltas av företaget Moomin Characters som var ett av Finlands lönsammaste bolag 2013. Bulls Licensing har representerat Moomin Characters sedan 1950-talet och byggt upp ett omfattande licensprogram kring Mumin
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