Press release -
BYON presents the collection Boundless Outlaw – a tribute to the modern rebel
In the midst of life’s to-do lists and Tuesday fatigue, Byon opens the door to the untamed and unexpected—where cowboy boots live in the hallway all year round, and you decide if the ceiling is the floor or the other way around. In this autumn and winter’s collection Boundless Outlaw, we ride off toward new horizons—led by colour, form, and a sense of freedom that refuses to be tamed.
When the rest of the world wants you to fit in, Byon wants you to stand out. This season, we embrace the uncomfortably comfortable and shape a home where contrasts reign, and every object becomes part of a story—your story.
– This collection is a tribute to the modern rebel—someone who refuses to compromise on style. It's designed to encourage the untamed within us—to dare to stand out, to mix the unexpected, and to decorate without rules. It’s a collection that breathes confidence, playfulness, and beauty in one and the same breath, says Beatrice Lindgren, Creative Director at Byon.
Autumn at Byon moves between textures and tones that make us stop and feel. Soft bouclé in zebra-patterned cushions, luxurious merino throws inspired by cowhide, vibrant vases in chocolate brown and striped stoneware share the stage with wild, bubbly glassware. Everything is framed by colour combinations that clash with charm—think kalamata green paired with shades of red, bordeaux, peach and pink, balanced by buttery yellow and earthy browns that tie it all together.
The collection introduces Anima—an expressive textile series that boldly steps beyond the home in the form of tote bags and weekend bags. Meanwhile, the beloved Porto tableware returns in fresh colours and new shapes, and the fragrance collection Fumage invites you into a world where tobacco, champagne, and wood blend in a bold, sophisticated sensory experience.
– With Boundless Outlaw, we celebrate the wild, the beautiful, and the unapologetically personal. This collection is a love letter to anyone who chooses their own path—where every colour, form, and detail becomes an expression of who you are,says Beatrice Lindgren.
Byon’s autumn and winter collection will be available in stores from mid-August 2025.
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Byon creates playful and stylish details for every home. Products which both stand out and melt in, always on the border between imagination and reality. Byon has a clear goal: to create interior details which make us smile. In the Byon world everything is allowed and no rules decide how we should be decorating.
Byon is part of Sagaform Group, together with the brand Sagaform.
Sagaform Group brings together strong brands with distinct identities within home and interior design, with the goal of creating products that inspire, engage, and elevate everyday life. Under one roof, we unite design, function, and emotion to offer a thoughtfully curated range for both retail and corporate gifting. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
