Press release -
Saddle up – we’re heading to Paris
Join us at Maison & Objet as Sagaform Group presents the latest collections from Sagaform and Byon – where bold design meets soft moments and rebellious interiors.
Booth D76–E75
September 4–8, 2025
Paris Nord Villepinte Exhibition Centre
Come discover what's new, meet the team, and experience the design stories behind our AW25 collections – from iconic Scandinavian functionality to playful statement pieces and untamed textile dreams
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Byon creates playful and stylish details for every home. Products which both stand out and melt in, always on the border between imagination and reality. Byon has a clear goal: to create interior details which make us smile. In the Byon world everything is allowed and no rules decide how we should be decorating.
Byon is part of Sagaform Group, together with the brand Sagaform.
Sagaform Group brings together strong brands with distinct identities within home and interior design, with the goal of creating products that inspire, engage, and elevate everyday life. Under one roof, we unite design, function, and emotion to offer a thoughtfully curated range for both retail and corporate gifting. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
