In this article, we highlight the key trends shaping partner marketing in 2026 across our 12 markets.
Since Adtraction was founded in 2007, being locally present has been a key part of how we work. It allows us to understand each market better and support brands and partners in a way that actually reflects their local reality.
Looking ahead to 2026, we asked our local teams to share the tren
The consent gap is growing, and partner marketing needs a fair response. Privacy-first is here to stay, but when valid traffic and sales go untracked, partners risk losing compensation for the value they actually deliver. That’s why Adtraction is launching Fair tracking, our initiative to help close the consent gap and ensure fair, transparent partner compensation.
Black Week has come to an end. While Black Friday remains the strongest single shopping day, this year’s data shows that both traffic and sales have been more evenly distributed throughout the week, and, in many ways, throughout the entire month of November.
With more brands launching campaigns earlier and extending their offers longer, the boundaries of Black Week continue to blur. This
Black Friday is here, the busiest day of the year for e-commerce! In this overview, we explore shopping behaviour, timing, device usage, and key trends that have shaped Black Week so far in 2025.
It’s no secret that Black Friday has evolved into a much longer shopping period across brands and markets. This year was no exception. More brands, including several larger retailers, launch not only s
Brand partnerships are becoming an increasingly important sales channel within e-commerce. To meet growing demand, Adtraction has launched a new version of Adtraction Plus, featuring an updated design and expanded functionality. With Adtraction Plus, e-commerce businesses can easily collaborate, reach new customer segments and create added value for their customers.
Since its launch in 2020, Ad
In this post, we are exploring the key trends we believe will shape partner marketing in 2025 across our markets.
Since Adtraction started in 2007, being locally present has been a core part of our strategy. It has helped us gain valuable insights into each market and support brands and partners in the best possible way.To prepare for the year ahead, we asked our local teams to share some of th
