Topics: Data, Telecom, IT

  • Affiliate Future becomes fully integrated into Adtraction

    Adtraction has completed the key steps in the integration of Affiliate Future into its UK operations. The migration to the Adtraction platform is nearing completion, a combined UK team has been established, and Clare O'Reilly has been appointed Country Manager for the UK.
    Since acquiring Affiliate Future in November 2025, Adtraction has worked to bring the two businesses together while maintain

  • Partner marketing drives a 26% higher AOV compared to other digital channels

    Adtraction has released an incrementality study showing that partner marketing delivers real, measurable value for e-commerce brands. The analysis, based on almost 10 million online transactions, reveals that purchases made through the partner marketing channel led to a 26% increase in average order value compared to purchases coming from other digital channels.
    The study includes well-known br

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