Topics: Web media

  • Partner marketing drives a 26% higher AOV compared to other digital channels

    Adtraction has released an incrementality study showing that partner marketing delivers real, measurable value for e-commerce brands. The analysis, based on almost 10 million online transactions, reveals that purchases made through the partner marketing channel led to a 26% increase in average order value compared to purchases coming from other digital channels.
    The study includes well-known br

  • Adtraction launches Fair tracking to address the growing consent gap in partner marketing

    The consent gap is growing, and partner marketing needs a fair response. Privacy-first is here to stay, but when valid traffic and sales go untracked, partners risk losing compensation for the value they actually deliver. That’s why Adtraction is launching Fair tracking, our initiative to help close the consent gap and ensure fair, transparent partner compensation.

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