Topics: Culture

  • 70 Years of We Are Skiing - Atomic celebrates the Past and Future of Skiing in Saalbach

    70 Years of We Are Skiing - Atomic celebrates the Past and Future of Skiing in Saalbach

    Saalbach, Austria, took center stage as the heart of skiing, uniting the world’s best athletes, a global audience, and electrifying competition at the FIS Alpine World Ski Championships 2025. Since the last World Championships in Saalbach in 1991, skiing has continued to evolve, captivating an ever-growing community of spectators and enthusiasts. As Atomic celebrates 70 years of its claim, We Are

  • Lucas Braathen Extends Partnership with Atomic

    Lucas Braathen Extends Partnership with Atomic

    [Altenmarkt, Austria] – Ski manufacturer Atomic is pleased to announce the extension of its partnership with alpine skier Lucas Braathen. Lucas has committed to a new contract that will see him continue as a member of the Atomic alpine Redster team until 2028, spanning the next four seasons.
    Since joining Atomic in 2019, Lucas has been an integral part of the team, showcasing outstanding succes

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