Latest news

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  19 November 2025 14:32

  Everything there is to know about ski boots

  Altenmarkt, Austria – November, 2025 –Leading ski equipment manufacturer Atomic just published a ski boot platform that delivers an in-depth resource on fit, features and performance. The intuitive online tool is designed to help skiers find the right ski boot in terms of all related factors. A Learn section addresses the fundamental knowledge needed to understand the uniqueness of foot shapes and

• From World Cup to Park and Powder – Atomic introduces the Remedy 130 ski boot for freeskiers

  20 October 2025 14:19

  (Altenmarkt, Austria, October 2025) Atomic is launching the Remedy 130, a ski boot designed for ambitious freeskiers looking for uncompromising power transmission, stability, and shock-absorbing performance in demanding freeski terrain. Backed by more than 60 years of World Cup experience and alpine racing success, the boot combines proven racing pedigree with the expertise of freeski athletes who

  

• FASTER. ALWAYS: Atomic unveils new Redster range

  6 October 2025 14:29

  (Altenmarkt, Austria October 6th 2025) Building on 70 years of racing heritage, Atomic proudly unveils the new Redster range. The collection is designed for dedicated skiers chasing speed and control. All-new Redster skis and boots lead the 25/26 lineup, engineered to bring race-inspired performance to the piste, while goggles and helmets complete the collection with added clarity and protection.

  

• Atomic Launches Limited Edition Bent 110 GFD

  29 September 2025 15:17

  OGDEN, UT (September 29, 2025) – Having shaped the future of skiing for over 70 years, today Atomic introduces the limited edition Bent 110 GFD, a ski born at the intersection of music, art, and sport. Designed in collaboration with Atomic athlete and artist Chris Benchetler, and featuring original artwork inspired by the Grateful Dead, the Bent 110 GFD launches in coordination with Benchetler’s m

  

• Atomic Announces Athlete Lineup for the 2025/26 Media Day

  10 September 2025 12:18

  (Altenmarkt, Austria, September 2025) – With another winter season just around the corner, Atomic is set to welcome the international media to its annual Media Day in Salzburg at the Handelszentrum 16. The 2025/26 Redster athlete lineup brings together proven champions and rising stars across all alpine disciplines – a reflection of the brand’s continued focus on high performance and athlete-drive

  

• World Champion Raphael Haaser joins Atomic

  30 May 2025 12:00

  Austrian World Champion Raphael Haaser has signed a two-year contract with Atomic. He’ll be supported by Thomas Graggaber, an experienced Atomic service technician and former World Cup racer with 22 starts to his name.
  At the recent World Championships in Saalbach, Haaser became Giant Slalom World Champion and Super-G Vice World Champion. With five World Cup podiums and strong performances acr

  

• Zrinka Ljutić: A Rising Star in Alpine Skiing

  28 March 2025 08:05

  (Sun Valley, USA March 27th2025) Croatian alpine skier Zrinka Ljutić has secured the Slalom World Cup discipline globe, marking a major milestone in her rapidly evolving career. With her 10th-place finish at the World Cup Finals in Sun Valley, Idaho, she accumulated enough points to stay ahead of Katharina Liensberger (AUT) und Camille Rast (SUI), who finished second and third in the 2024/25 slalo

  

Social media

The color of performance. The Redster 3L set pairs race-proven durability with a clean, powerful aesthetic. Ski gear built to turn heads as well as carve turns. 👉 Shop now on atomic.com #weareskiing

@ATOMIC SKIING

Ready for your next adventure? Built like Redster and incorporating feedback from top freeski athletes, the Remedy 130 delivers power and stability yet is tuned for hard charging freeski performance. Limited stock is available via the 🔗 in our bio. #weareskiing #freeride #freerideskiing

@ATOMIC SKIING

Che S-L-A-L-O-M Lucas Pinheiro Braathen! 🔥🇧🇷 #weareskiing #fasteralways

@ATOMIC SKIING

History looks good on you, @pinheiiiroo. First ever World Cup victory for Brazil and this moment is forever yours. #weareskiing #fasteralways

@ATOMIC SKIING

This is what precision looks like. Mikaela picked up this season’s slalom exactly where she left off - unstoppable - and we’re just getting started. ✨ #weareskiing #fasteralways

@ATOMIC SKIING

🥇 1️⃣0️⃣2️⃣esima sinfonia firmata Mikaela Shiffrin! #weareskiing #fasteralways

@ATOMIC SKIING

Buon compleanno campionessa! 💚🤍❤️ Sofia Goggia #weareskiing #fasteralways

@ATOMIC SKIING

Together with Mountain Gazette we’re giving away two pairs of the limited edition Bent 110 Grateful Dead! Designed by artist and athlete, Chris Benchetler and inspired by the iconic spirit of The Grateful Dead, the Limited Edition Bent 110 GFD fuses art, music, and performance. Open to US residents 21+ only. Sign up here: https://mountaingazette.com/pages/esnativa-fall-sweepstakes

@ATOMIC SKIING

Born of racing DNA and tuned to freeski. The Remedy 130 is developed with our athletes and built for freeskiers charging high-speed lines with confidence. This is the cure for all-mountain conditions. #weareskiing #freeski

@ATOMIC SKIING

All you need is @buhsch. On repeat. #weareskiing #freeride #freeriding

@ATOMIC SKIING

DALLA COPPA DEL MONDO AL “PARK AND POWDER” ✅ Alla partenza della cabinovia del Mottolino Fun Mountain a Livigno nasce un nuovo spazio dedicato alla cultura del freestyle e alla sua evoluzione: l’installazione artistica Atomic x Mottolino, che celebra la libertà creativa sulla neve e l’energia di una disciplina in costante movimento. 🔥 Protagonista assoluto è il nuovo Atomic Remedy 130 ... uno scarpone freeski che racchiude l’anima più autentica del freestyle moderno: potenza, precisione e libertà espressiva ♾️ un dialogo tra arte e innovazione che consacra Mottolino come epicentro internazionale del freeski e Atomic come brand capace di unire design e performance in un linguaggio potente e contemporaneo🔝 B-A-A-M ... “È un qualcosa di totalmente nuovo, sviluppato tenendo a mente le necessità del freeski. Lo considero un prodotto robusto ma leggero, solido e indistruttibile senza essere pesante…” Ian Rocca , freestyler professionista

@ATOMIC SKIING

From tree-lined valleys to steep powder fields, freeriding is skiing’s blank canvas - a vast palette of environments to chase your own goals and ride on your own rules. Find your horizon. 🎿: Women’s Maven 103 CTI - available now on atomic.com and at your local dealer #weareskiing #freeride #freerideskiing

@ATOMIC SKIING

Contacts

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  Denis Dietrich

  Press contact Global PR Manager Media Relations and Communications denis.dietrich@atomic.com +49 1517 2843377