Latest news

• 19 May 2026 21:17

  Atomic Strengthens Global Commercial and Marketing Structure

  New leadership structure designed to improve trade support, market focus and global-to-local execution
  Atomic today announced six leadership appointments and a restructured global commercial and marketing organization, effective May 19th. The changes appoint new directors across three areas - Omnichannel Sales & Marketing, Strategic Accounts and Global Marketing - and are intended to simpli

• Atomic Strengthens North American Leadership Structure to Support Future Growth

  19 May 2026 21:13

  Sean Kennedy promoted to General Manager, North America, as Atomic invests in leadership across product, operations, sales and marketing
  Atomic has announced a new leadership structure for North America, effective May 18th, designed to support the brand’s continued growth and strengthen its connection with skiers, retailers, reps and key accounts across the region.


  As part of the new stru

• Winter sports unites for climate action at 3rd edition of climate summit

  21 January 2026 13:33

  Bolzano, Italy – January 21, 2026 – The third edition of the Ski Industry Climate Summit marked a significant step forward in scale, scope, and cross-sector participation. Last week, right after the Prowinter Show in Bolzano, the event by Atomic, Protect our Winters and the Winter Sports Sustainability Network brought together leading voices from across the winter sports ecosystem to align on clim

  

• Atomic Introduces Shift² 16 MN: Proven Free-Touring Binding, Refined for Big-Mountain Performance

  19 January 2026 10:45

  Altenmarkt, Austria – January, 2026 – Atomic expands its hybrid binding portfolio with the Shift² 16 MN, the next evolution of one of the most popular free-touring binding. Developed in close collaboration with the Atomic Freeride team, the Shift² 16 MN is designed for skiers who demand efficient uphill performance and uncompromising confidence on the descent.
  Working closely with Atomic athlet

  

• A Modern Tribute to a Skiing Legend

  13 January 2026 11:00

  (Altenmarkt, Austria – January 2025) – Atomic is bringing racing heritage back to the slopes with the launch of the limited edition X9S Beta Race 10.26 – a modern high-performance ski inspired by the original model ridden by Austrian legend Hermann Maier. Blending retro design with contemporary race technology, the ski is a tribute to Maier’s legacy and a nod to Atomic’s roots in World Cup racing.

  

• Atomic and Arc’teryx Expand Grottoflage Collaboration for 2025

  3 December 2025 10:00

  (December 3, 2025) – Building on last season’s sold-out success, Atomic and Arc’teryx return this month with an expanded Grottoflage Collection, a limited-edition collaboration that fuses precision engineering and bold design across skis, helmets, goggles, poles, and apparel.
  For 2025, the collaboration introduces two completely new freeride setups: the Maverick 105 CTI Arc’teryx Edition, the a

  

• Third edition of the Ski Industry Climate Summit to take place in Bolzano, Italy

  20 November 2025 17:14

  (Bolzano, November 2025) – The international ski and winter sports industry will gather for the third edition of the Ski Industry Climate Summit, taking place January 13–15, 2026, at Fiera Bolzano in Italy, alongside the Pro Winter Show. As climate change continues to challenge winter sports, the industry’s commitment to transformative action has never been stronger. Brands, resorts, companies, an

  

Social media

A few days up north to end the season. Moving between slopes, streets, and everything in between.   #weareskiing

@ATOMIC SKIING

IL DNA VINCENTE REDSTER TORNA PROTAGONISTA TRA STELVIO, PRO CENTER E RACING POINT ATOMIC ➡️ Atomic Italia rinnova anche per l’estate 2026 l’appuntamento con gli Atomic Summer Racing Ski Test, il progetto dedicato ad atleti, Sci Club e professionisti della neve che da sette anni rappresenta un riferimento per innovazione, performance e sviluppo tecnico nello sci alpino agonistico. 💥 Protagonista assoluta la gamma Redster, erede diretta di una stagione internazionale straordinaria, culminata con medaglie olimpiche, Coppe di specialità e podi in Coppa del Mondo. ❄️ Il ghiacciaio dello Stelvio, luogo simbolo della preparazione estiva dello sci alpino internazionale, sarà ancora una volta il cuore dell’attività, insieme alla rete degli Atomic Pro Center e Racing Point presenti sul territorio italiano. Atomic Pro Center: ▪️APC Rossini Sport ▪️ APC Spitaler Sport ▪️ APC Technosport Racing Point: ▪️ Cortina Pro Sport ▪️ Mountain Life ▪️ Noleggio Delpero ▪️ Oliver Ski ▪️ Punto Sport ▪️ Skiverleih Gufler ▪️ Cras Dal Bimbo ▪️ GB Ski Club ▪️ Bodo Sport #weareskiing #redster

@ATOMIC SKIING

What makes a season truly special in alpine racing? Historic Olympic medals, overall and discipline globes, and first World Cup wins that shifted the momentum. The Redster Team was on it all winter long.   💬 What was your favorite moment from this season? Swipe to see ours!   #weareskiing #fasteralways

@ATOMIC SKIING

This season saw the Backland skimo team reach new heights. At a defining moment for ski mountaineering, five Olympic medals were collected as the sport made its Olympic debut. From the season kick-off to the finals, they powered up the hills and crushed the downhills to earn overall and discipline globes and claimed 14 World Cup victories. In the most iconic skimo races they ran on airy ridges above the 3000m mark and skied the steepest couloirs to celebrate 16 podiums.     👉 Dive into the full recap article through our stories or via the link in our bio 📖   #weareskiing

@ATOMIC SKIING

➡️ Il 25 aprile, al Mottolino Fun Mountain di Livigno, Atomic ha acceso l’energia del freeski con una giornata capace di andare oltre lo sport: un’esperienza autentica fatta di condivisione, creatività e visione. In uno scenario che guarda ai Giochi Olimpici Invernali Milano Cortina 2026, Mottolino si conferma epicentro internazionale del freestyle, mentre Atomic rafforza il proprio ruolo di partner tecnico d’eccellenza. 🔥 Oltre 400 rider e appassionati hanno animato lo Snowpark tra Big Air Jam Session, Pozza Slash – la più alta d’Italia – e la preview della nuova Bent Series 2026/27. Nel pomeriggio, l’Headquarter Mottolino ha accolto Chris Benchetler per un momento unico tra Bent Museum e la première del film Mountains of the Moon. Un mix di adrenalina, stile e cultura freeski che rafforza il legame con la community e ispira le nuove generazioni B-A-A-M! 💥💥💥 #Atomic #weareskiing #Bentchetler #Mottolino

@ATOMIC SKIING

This winter was earned on snow, one solid run after another. Across park, pipe, and freeride, our athletes stayed composed under pressure and put down landings when it mattered the most. The 2025/2026 season showed what happens when form holds all winter and confidence keeps building.   29 podiums. Seven wins. Four Olympic medals that came from staying dialed 🏆   👉 Read the full freeski season review via our stories or via the 🔗 in our bio!   #weareskiing

@ATOMIC SKIING

🚨Double Backland Mont Blanc Fastest Known Time! @matheo_jacquemoud and @samuelequy clocked 4h41min 24sec from Chamonix to the top of Europe and back down. After racing many team events together tracks parted a bit. Mathéo followed own projects like his L’intégrale des Alpes’ and lately the FKT on the Haute Route – ironically taking this one away just from Samuel. Samuel continued in racing mode and finished this season with a victory at the Patrouille des Glaciers. Attempting a speed record like this as a team is tricky. The effort is short but very technical, and both athletes need to manage their pace carefully. Their strategy was clear. Samuel pushed the speed early and built a small gap at high altitude, but Mathéo stayed close behind and never out of sight. Higher up, where the air is thinner, Mathéo closed the gap, and he was especially strong on the descent back down. In the end, they crossed the finish together, proving that teamwork still mattered most. Chapeau Sam and Mathéo! 📸: @noa_barrau @victor_barcus #weareskiing

@ATOMIC SKIING

@celioperillatpessey and @samuelequy claim victory at the Patrouille des Glaciers, one of ski mountaineering’s most iconic and demanding races. 57 km. 4,400 m of climbing. Perfect conditions, a relentless pace, and flawless teamwork.
Célia with her team drives the race to a record‑setting performance, finishing not only first among women but also inside the top 10 overall. Samuel and his teammates stay composed after a tough start, manage the sections on rope and the descents best, and let the elastic break to the team of @remi_bonnet on the final climb to secure the first ever French men’s victory at the PDG.   A season finished at the very top.   #weareskiing

@ATOMIC SKIING

The Atomic Revent GT AMID helmet offers everything the all-mountain skier could want from a helmet — total brain protection, personalized fit, low-profile design.   👉 Shop it now on atomic.com in different colors.   #weareskiing

@ATOMIC SKIING

A season of commitment and consistency. Race after race Thibault Anselmet delivered and now he lifts the overall Sprint World Cup globe. Another big personal goal crossed off in a strong season.   P.S. With this the Atomic team takes home every men’s ski mountaineering World Cup globe.   #weareskiing

@ATOMIC SKIING

Individual globe. Vertical globe. Overall globe. A perfect season for @remi_bonnet, winning every World Cup race he enters and securing three globes. #weareskiing

@ATOMIC SKIING

Fit to Protect. The Atomic Revent GT AMID helmet offers a total safety package for serious all-mountain skiers who prefer a low-profile, modern design.   👉 Explore all available colors on atomic.com   #weareskiing

@ATOMIC SKIING

Contacts

• 

  Denis Dietrich

  Press contact Global PR Manager Media Relations and Communications denis.dietrich@atomic.com +49 1517 2843377