New leadership structure designed to improve trade support, market focus and global-to-local execution
Atomic today announced six leadership appointments and a restructured global commercial and marketing organization, effective May 19th. The changes appoint new directors across three areas - Omnichannel Sales & Marketing, Strategic Accounts and Global Marketing - and are intended to simpli
Sean Kennedy promoted to General Manager, North America, as Atomic invests in leadership across product, operations, sales and marketing
Atomic has announced a new leadership structure for North America, effective May 18th, designed to support the brand’s continued growth and strengthen its connection with skiers, retailers, reps and key accounts across the region.
As part of the new stru
Four new products – each built with purpose, innovation, and performance in mind:
Steel Perfected. Precision Refined: Atomic Introduces the Volant Ski Line Hand-crafted performance and timeless design, made in Austria.
With the renewal of the Volant Line, Atomic continues a legacy of precision and premium craftsmanship. Since 1989, Volant skis have stood for powerful piste performance and st
Saalbach, Austria, took center stage as the heart of skiing, uniting the world’s best athletes, a global audience, and electrifying competition at the FIS Alpine World Ski Championships 2025. Since the last World Championships in Saalbach in 1991, skiing has continued to evolve, captivating an ever-growing community of spectators and enthusiasts. As Atomic celebrates 70 years of its claim, We Are
Salzburg, [September 22nd, 2023] – The recently concluded Ski Industry Climate Summit, hosted by Atomic, has marked a significant milestone in the ski industry's commitment to addressing climate challenges. The international congress, held on September 13th and 14th, 2023, in Salzburg, Austria, gathered major stakeholders and witnessed notable progress towards a more sustainable future for winter
Salzburg, [August 10th, 2023] – Atomic, leading manufacturer of ski equipment, is set to host the first Ski Industry Climate Summit, an international two-day congress with the aim to bring together key stakeholders and drive impactful change to address the urgent need for climate action. Supported by FESI (Federation of the European Sporting Goods Industry) and Protect Our Winters (POW) the event
Ski equipment manufacturer Atomic has released its first annual climate impact report and announced a global partnership with Protect Our Winters (POW) for 2023.
