Didriksons celebrates 110 years of making jackets in their Autumn/Winter 2023 campaign “Welcome to our hoods”
This autumn marks the 110-year anniversary of the Swedish jacket brand Didriksons, and their AW23 collection is the result of more than a century of making jackets. Continuing to build their coastal heritage, they are still creating jackets to protect people from harsh weather, without losing sight of design, fit, and comfort. The AW23 campaign “Welcome to our hoods” pays tribute to their origin.