The International Communications Consultancy Organisation (ICCO) is pleased to announce the appointment of Guillaume Labbez as ICCO Institutional and Government Affairs Coordinator, a non-executive role established to strengthen ICCO’s engagement with international institutions and government affairs networks worldwide.
Presenting at the ICCO Global Summit in Mumbai after winning the NextGen PR World Cup was an unforgettable experience — one that proved how much young voices matter in shaping our industry. If you’re a young PR professional: go for it, compete, get involved. The global stage is ready for you. See you in Milan 2026.
The International Communications Consultancy Organisation (ICCO) has announced its newly constituted Executive Committee (ExCo). Representing 22 associations across the globe, ICCO continues its mission as the global voice of public relations and communications consultancies.
Creativity in PR has always thrived on diversity of thought. Today, that diversity isn’t just cultural or geographic—it’s generational. The best ideas now emerge not from any single age group, but from the friction and flow between them. From Gen Z associates to seasoned leaders, our teams already span decades of experience and expectation.
Learn how PR can effectively integrate influencer marketing and work with new-age content creators to build authentic partnerships and champion social impact.
AI is no longer the future—it’s today’s agency differentiator. The agencies that thrive aren’t those rushing to automate everything—they’re the ones integrating AI thoughtfully, amplifying human creativity, strategic insight, and client trust. Success comes from clear goals, the right tools, robust policies, dedicated leadership, and ongoing learning.
AI Ethics is a hot topic in PR but is focused largely on obvious issues like defining clear AI policies, organizational AI leadership, copyright clarity, AI usage disclosure and combating misinformation.
