Latest news

9 October 2025 10:26
The Creator Economy: from trend to strategic asset

Learn how PR can effectively integrate influencer marketing and work with new-age content creators to build authentic partnerships and champion social impact.
Trust-First AI: How Agencies Build Competitive Advantage Responsibly
30 September 2025 12:28
AI is no longer the future—it’s today’s agency differentiator. The agencies that thrive aren’t those rushing to automate everything—they’re the ones integrating AI thoughtfully, amplifying human creativity, strategic insight, and client trust. Success comes from clear goals, the right tools, robust policies, dedicated leadership, and ongoing learning.
A Deeper Dive into AI Ethics in PR
30 September 2025 09:03
AI Ethics is a hot topic in PR but is focused largely on obvious issues like defining clear AI policies, organizational AI leadership, copyright clarity, AI usage disclosure and combating misinformation.
AI vs Ethics: Who ’ s Steering the Story?
26 September 2025 07:21
AI is transforming daily life, but ethical concerns over transparency, bias, and accountability are rising. Regulation lags behind innovation, and without stronger checks, the unchecked pursuit of profit could have existential consequences.
When Human Creativity Meets Artificial Intelligence: The ARTISJUS Experiment That Divided Opinion
23 September 2025 09:21
Can you tell the difference between a song written by a human, co-created with AI, or fully machine-made? Hungary’s ARTISJUS and PRBK Communications put this question to the public with their “Songwriters vs. AI Experiment”—and the results were surprising. While 72.6% spotted the AI track, less than 36% recognized the purely human creation.
AI as Agency Advantage: Best Practices, Pitfalls & Visibility That Builds Trust
15 September 2025 05:37
In today’s agency world, AI isn’t just hype—it’s a performance multiplier. The agencies pulling ahead aren’t just using AI for speed; they’re using it to drive clarity, trust, and client visibility.
The Case of Creativity: Is the Communication Industry a Fit for You?
8 September 2025 12:40
Many young professionals feel the pressure to find a career that not only provides a steady income but also aligns with their passions and values. You're constantly told to "find your purpose" or "do what you love", but when it comes to a career, what does that actually mean? For a generation that's grown up using social media as a canvas for creativity and self-expression, the answer might be clo