The Creator Economy: from trend to strategic asset
Learn how PR can effectively integrate influencer marketing and work with new-age content creators to build authentic partnerships and champion social impact.
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Trust-First AI: How Agencies Build Competitive Advantage Responsibly
AI is no longer the future—it’s today’s agency differentiator. The agencies that thrive aren’t those rushing to automate everything—they’re the ones integrating AI thoughtfully, amplifying human creativity, strategic insight, and client trust. Success comes from clear goals, the right tools, robust policies, dedicated leadership, and ongoing learning.
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A Deeper Dive into AI Ethics in PR
AI Ethics is a hot topic in PR but is focused largely on obvious issues like defining clear AI policies, organizational AI leadership, copyright clarity, AI usage disclosure and combating misinformation.
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AI vs Ethics: Who ’ s Steering the Story?
AI is transforming daily life, but ethical concerns over transparency, bias, and accountability are rising. Regulation lags behind innovation, and without stronger checks, the unchecked pursuit of profit could have existential consequences.
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When Human Creativity Meets Artificial Intelligence: The ARTISJUS Experiment That Divided Opinion
Can you tell the difference between a song written by a human, co-created with AI, or fully machine-made? Hungary’s ARTISJUS and PRBK Communications put this question to the public with their “Songwriters vs. AI Experiment”—and the results were surprising. While 72.6% spotted the AI track, less than 36% recognized the purely human creation.
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AI as Agency Advantage: Best Practices, Pitfalls & Visibility That Builds Trust
In today’s agency world, AI isn’t just hype—it’s a performance multiplier. The agencies pulling ahead aren’t just using AI for speed; they’re using it to drive clarity, trust, and client visibility.
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The Case of Creativity: Is the Communication Industry a Fit for You?
Many young professionals feel the pressure to find a career that not only provides a steady income but also aligns with their passions and values. You're constantly told to "find your purpose" or "do what you love", but when it comes to a career, what does that actually mean? For a generation that's grown up using social media as a canvas for creativity and self-expression, the answer might be clo
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ICCO Global Awards for 2025 Announced
A Celebration of the World’s Best PR Work will take place in India on 12 November 2025 Awards now Open for Submissions till 29 August 2025
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Riverside Strategy Becomes ICCO Direct Member, Expanding Its Global Communications Network
The International Communications Consultancy Organisation (ICCO) is proud to welcome Riverside Strategy as its newest direct agency member, marking an important milestone in fostering innovative, cross-border communications partnerships.
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Mis/Disinformation Survey Highlights Urgent Need for Stronger Alliances while 81% oppose Platforms Dropping Independent Fact-Checkers
London / Cannes / Mumbai 16 June 2025– ICCO’s latest Mis/Disinformation Survey, conducted under the Media Information and Education Pledge, has revealed a growing demand among communications professionals for unified action against information pollution. Drawing insights from respondents across +20 countries[1], the survey shows increasing concern and a clear call for collaboration, upskilling and
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PRGN Joins ICCO as Direct Member to Strengthen Global Voice of Independent PR Consultancies
The Public Relations Global Network (PRGN) has joined the International Communications Consultancy Organisation (ICCO) as a direct member, deepening its commitment to global collaboration and strengthening the voice of independent public relations consultancies in shaping the future of the industry.
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ICCO Strengthens Global Leadership with Appointment of Arun Sudhaman as Non-Executive Chair
The International Communications Consultancy Organisation (ICCO) is pleased to announce the appointment of Arun Sudhaman as Non-Executive Chair, in an ambassadorial capacity, effective immediately.
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