News archive

  • After the Applause: What the ICCO Global Summit Is Already Revealing About 2026

    The ICCO Global Summit in Mumbai did not predict the future—it mapped the forces already reshaping communications. Just weeks into 2026, those themes are visible: AI has become infrastructure, geopolitics frames every message, and restraint often carries more credibility than volume. What once sounded like theory now feels operational reality.

  • ICCO Appoints Guillaume Labbez as Institutional and Government Affairs Coordinator

    The International Communications Consultancy Organisation (ICCO) is pleased to announce the appointment of Guillaume Labbez as ICCO Institutional and Government Affairs Coordinator, a non-executive role established to strengthen ICCO’s engagement with international institutions and government affairs networks worldwide.

  • From Sweden to Mumbai: My first ICCO Summit experience

    Presenting at the ICCO Global Summit in Mumbai after winning the NextGen PR World Cup was an unforgettable experience — one that proved how much young voices matter in shaping our industry. If you’re a young PR professional: go for it, compete, get involved. The global stage is ready for you. See you in Milan 2026.

  • ICCO Announces Newly Constituted Executive Committee

    The International Communications Consultancy Organisation (ICCO) has announced its newly constituted Executive Committee (ExCo). Representing 22 associations across the globe, ICCO continues its mission as the global voice of public relations and communications consultancies.

  • Creativity Across Generations: From Coexistence to Co-Creation in PR

    Creativity in PR has always thrived on diversity of thought. Today, that diversity isn’t just cultural or geographic—it’s generational. The best ideas now emerge not from any single age group, but from the friction and flow between them. From Gen Z associates to seasoned leaders, our teams already span decades of experience and expectation.

  • Trust-First AI: How Agencies Build Competitive Advantage Responsibly

    AI is no longer the future—it’s today’s agency differentiator. The agencies that thrive aren’t those rushing to automate everything—they’re the ones integrating AI thoughtfully, amplifying human creativity, strategic insight, and client trust. Success comes from clear goals, the right tools, robust policies, dedicated leadership, and ongoing learning.

  • A Deeper Dive into AI Ethics in PR

    AI Ethics is a hot topic in PR but is focused largely on obvious issues like defining clear AI policies, organizational AI leadership, copyright clarity, AI usage disclosure and combating misinformation.

  • AI vs Ethics: Who ’ s Steering the Story?

    AI is transforming daily life, but ethical concerns over transparency, bias, and accountability are rising. Regulation lags behind innovation, and without stronger checks, the unchecked pursuit of profit could have existential consequences.

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