The Pop Culture Pivot: embracing the "chronically online" era of integrated communication
Pop culture is no longer a distraction. It’s the language through which brands earn trust in a chronically online world.
Pop culture is no longer a distraction. It’s the language through which brands earn trust in a chronically online world.
The ICCO Global Summit in Mumbai did not predict the future—it mapped the forces already reshaping communications. Just weeks into 2026, those themes are visible: AI has become infrastructure, geopolitics frames every message, and restraint often carries more credibility than volume. What once sounded like theory now feels operational reality.
Presenting at the ICCO Global Summit in Mumbai after winning the NextGen PR World Cup was an unforgettable experience — one that proved how much young voices matter in shaping our industry. If you’re a young PR professional: go for it, compete, get involved. The global stage is ready for you. See you in Milan 2026.
Learn how PR can effectively integrate influencer marketing and work with new-age content creators to build authentic partnerships and champion social impact.
Many young professionals feel the pressure to find a career that not only provides a steady income but also aligns with their passions and values. You're constantly told to "find your purpose" or "do what you love", but when it comes to a career, what does that actually mean? For a generation that's grown up using social media as a canvas for creativity and self-expression, the answer might be clo
ICCO Announces Winners of the ICCO NextGen PR World Cup 2025 Young PR Professionals from around the World Recognised for Creativity, Strategy and Impact
London, 10 April 2025 — The International Communications Consultancy Organisation (ICCO) has reaffirmed its commitment to championing the next generation of PR professionals with the announcement of its 2025 NextGen Board and organising PR NextGen World Cup again. This is part of ICCO’s broader mission to empower emerging talent and future-proof the global communications industry through actionabl