Waynes is ramping up its expansion – both in Sweden and internationally Despite a very challenging year, Swedish coffee shop chain Waynes has decided to accelerate their expansion. During 2020, the coffee shop chain established 21 new coffee shops, and the plan is to continue to grow with at least 40 new coffee shops during 2021 in Asia, Europe and the Middle East.
On November 24th, the Transform Awards Nordic, took place. The awards recognize best practice in corporate, product and global brand design and strategy, with categories focusing on strategy, execution, content and evaluation. Waynes gets the gold in the category Best brand identity in the food and beverage sector.
They are both a part of the Swedish fika culture. The coffee shop chain Waynes and the coffee roaster Löfbergs are now joining forces in a collaboration that will strengthen the two companies. As from spring of 2021, Löfbergs will be the exclusive global coffee supplier to Waynes. Waynes, which was founded in 1994, currently operates in ten markets in Europe, Middle East and Asia.
Waynes has grown rapidly during the last couple of years and has opened 38 new cafés in 2019, more than ever before. Now Waynes launches a new café concept which means a brand new look and many smart solutions with an in-store bakery and a new section with prepacked food. One of the first cafés to be launched in the new concept is one of the company’s first cafés in Stockholm.
This year’s Europe & Middle East Coffee Awards will take place in November and Swedish chain Wayne’s Coffee is one of the nominees. The KRAV-eco labelled company has been entered in the category of Best Coffee Chain – Nordics, not least because of its goal-driven environmental work at local level.
On the 23rd of August, Wayne’s Coffee had its biggest German opening to date. Located next to the station on Friedrichstraße, the chain’s fifth coffee shop in the country marks a strong start to its expansion in Germany.
Wayne’s Coffee welcomed its first guests in China yesterday, 14th February. The opening of the café on West Nanjing Road in downtown Shanghai is the first step in the coffee chain’s major drive for growth in China.
Waynes Coffee is a Swedish-owned international coffee shop that set the standard for the modern European coffee shop concept in Sweden – the very image of how, where and when we fika (Swedish for having a coffee) in the urban environment. The first Waynes shop opened in Stockholm in 1994. The chain currently serves 40,000 coffee shop guests every day and operates in seven countries.
https://www.waynescoffee.com/
