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News archive

  • ComeOn Group and Ada extends their partnership: A next level industry AI innovation

    ComeOn Group extends collaboration with AI-native customer service leader Ada. With this partnership, ComeOn will scale up their customer support capabilities with an initial scripted chatbot solution. The Group is taking a bold step forward by adopting Ada’s AI Agent, which delivers dynamic, intelligent, and contextually aware interactions—far surpassing the capabilities of traditional chatbots.

  • ComeOn Group launches exclusive innovative Virtual Sports with Highlight Games

    Tier 1 operator ComeOn Group announces their partnership with Highlight Games, a video virtuals and Instant Win games supplier which specialises in the creation of innovative, sports-focused betting experiences. This collaboration brings an innovative addition to ComeOn's sportsbook offerings with the introduction of SOCCERBET - a virtual sports product featuring iconic football leagues such as En

  • ComeOn! signs Hollywood star Jeremy Piven to feature in exciting new campaign

    ComeOn Group owned brand ComeOn! has launched an exciting new 30-second ad in Sweden featuring Hollywood actor and Golden Globe award winner Jeremy Piven. Piven is best known for his role as Ari Gold in the comedy series Entourage, for which he won a Golden Globe Award and three consecutive Emmy Awards.
    The new campaign includes several creative outtakes and is another strategic step towards es

  • ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove

    Tier 1 iGaming operator ComeOn Group, is further strengthening its leading data-driven personalisation strategy by extending its partnership with Optimove. Leveraging its proprietary platform technology and advanced data warehouse, ComeOn introduces an innovative personalisation strategy that tailors content to individual preferences, delivering a market leading player experience to its entertain

  • Mental health first aid at ComeOn Group

    In light of Mental Health Awareness this month we’d like to shed some light over how we support our employees when things can get a bit challenging. One way we do that is training our volunteering employees in mental health first aid. Kyle Ginn-Hudson, one of our trained Mental Health First Aiders, said: “When we started off with the initiative, mental health first aid training was still a fairly

  • ComeOn Group crowned "Sports betting operator" of the year by EGR Nordics Awards

    ComeOn Group announced the news that they have been crowned “Sports betting operator” of the year at the EGR Nordics Awards that took place in Malta at The Westin Dragonara Resort on the 28th of February. The award recognises ComeOn’s ability to innovate and differentiate themselves in the sports betting field through excellent product offering and marketing strategy as well as demonstrated growth

  • ComeOn Group recruit Nicholas Jones as Head of Trading

    Leading iGaming operator ComeOn Group announced recruiting Nicholas Jones as their new Head of Trading. Jones joins ComeOn with over 30 years of experience from the Trading field, with a number of senior roles at several leading operators such as Openbet, GVC/Bwin, Superbet and Stanleybet.
    Jones will take ownership for defining and implementing the trading and risk strategy on ComeOn’s new pro

  • ComeOn Group appoints Owen Parry as Head of Customer Engagement

    ComeOn Group appoints Owen Parry as their new Head of Customer Engagement. The promotion is a part of a series of important internal career progressions. Earlier in the year, Matthew Cawston was appointed Director of Marketing Operations and from the Performance Marketing side, Robert Rothman stepped on to the new role as Director of Performance.

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