One year after 14 Danish hotels rebranded to Four Points Flex by Sheraton, a new hotel concept under Marriott International, the results are clear: increased international visibility, stronger digital distribution, and a closer direct relationship with guests. The operating company, Core Hospitality, now shares key insights from the first year with the brand.
Friday marks a milestone for the Danish hotel industry as the Danish branch of Zleep Hotels is officially rebranding to Four Points Flex by Sheraton in partnership with Marriott International.
Zleep Hotels, the Danish design hotel brand, is set to rebrand to Four Points Flex by Sheraton.
Element by Westin, part of Marriott Bonvoy’s portfolio of extraordinary hotel brands, makes its debut in Denmark with its first opening in Esbjerg. Core Hospitality has confirmed that the hotel A Place To will be rebranded to become Element by Westin Esbjerg at the beginning of 2025.
All 14 Zleep Hotels in Denmark are merging with the management company Core Hospitality to create one of the largest hotel operators in the country.
