Craft and Team Sunweb engage in long-term apparel partnership

From the start of the 2019 season, Team Sunweb and Craft Sportswear will enter a long-term apparel partnership. This partnership includes race clothing, casual clothing and formal clothing for all riders and staff, including the WorldTour Men, Women and Development program, and will run for at least 4 years.

“We are driven by innovation and are very excited to start developing cutting-edge racing and training gear together with one of the world’s strongest cycling teams,” says Craft's Product and Marketing Director Daniel Högling. “By joining forces with powerhouse Team Sunweb, we will strengthen our presence in cycling, which is an important focus area for us in the years ahead. This collaboration, which includes the men, women and development team, provides us with a perfect opportunity to develop our offer for both retail and cycling clubs – to create the next generation of functional and innovative training and competition garments that will enhance the sports experience for riders on all levels."

Koen Bart (Commerce Team Sunweb) is very pleased to welcome Craft to the partner portfolio. “Craft has a proven track record in our sport and is one of the big names in the industry. They already have a rich product range of reliable, high-quality clothing. In addition, we are also very enthusiastic about the innovation projects we’ll set up together. Research and development has become of growing importance for Craft, and one of the corner stones of the team’s vision. A perfect match! Together with the team’s experts and our innovation partners, Craft will for example work closely on next steps in aerodynamics, improvements in safety by the use of DSM’s Dyneema and temperature control through clothing.”

Adri Zwarthoff, CEO of Craft Benelux, is delighted to announce the long-term partnership with Team Sunweb and Craft. “Our brand has proven to support the world’s best athletes with the best apparel for decades. “The core values and the inspirational top sport environment within Team Sunweb fit perfectly with the innovative DNA of Craft to evolve our already strong bike position within the Benelux market. Our Benelux office is closely located to the team, which will help us get a strong bond and let our bike dealers benefit from this partnership”.

For more information, please contact:
Daniel Högling, Craft Product & Marketing Director
Email: daniel.hogling@craft.se
Phone: +46 70-167 33 85