Craft’s New Brand Film with Tim Tollefson Reminds Us: Running Is in Our DNA
Craft's new brand film reminds us that we’re all meant to run by transforming ultra runner Tim Tollefson into a caveman.
Categories: craft sportswear
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Craft Extends Partnership with the Norwegian Ski Federation Cross-Country Team Until 2030
The Norwegian cross-country ski team will continue to compete and train in apparel from Craft until 2030.
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The poster boy of ultrarunning, Tim Tollefson, joins Craft Elite Run Team
Sportswear brand Craft keeps on building its strong Elite Run Team, adding Tim Tollefson to the powerful roster. Having won the Javelina Jundred, Lavaredo Ultra Trail 120K, and Ultra Trail Australia 100K, as well as podiumed at the 2017 UTMB, Tim is one of the most successful male American 100-milers. Not shying away from the other side of the coin, Tim is also an important voice regarding the men
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The "un-signable" Arlen Glick joins Craft Elite Run Team
Ultra-marathon runner Arlen Glick has piled up big victories in the 100-mile category during the last years. Yet he has remained a free agent -- until now. Swedish sportswear brand Craft is extremely proud to present Arlen as the latest member to its ultra-powerful Elite Run Team.
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Ultra-star Mimmi Kotka joins Craft Elite Run Team
Sportswear brand Craft's strong Elite Run Team just keeps getting stronger. The latest addition to the powerful team is none other than ultra-trail and skyrunning athlete Mimmi Kotka. The collaboration between Craft and Mimmi Kotka starts January 1, 2023.
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This 240-page long Ultimate Guide to Running only contains two phrases
Running footwear and apparel company Craft releases an Ultimate Guide to Running. The book is a 240-page long coffee table book with a preface by legendary long-distance runner Tommy “Rivs” Puzey. Although beautiful to look at with a high-end design, the book only contains two phrases: Left foot. Right foot.
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Craft launches lightweight, powerful headlamp
– in collaboration with fashion-tech brand Bookman Sportswear brand Craft expands its high-performance product range with an all-new headlamp, especially designed for runners. A result of a close collaboration with fashion-tech brand Bookman, the new headlamp is lightweight yet powerful and comes with a minimalistic, small-sized design for simplicity and minimum bouncing.
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Craft launches CTM Ultra Carbon Race Rebel – superlight road racer for record-breaking marathons
The fruitful collaboration between Swedish sportswear brand Craft and endurance athlete Tommy Rivs has resulted in yet another groundbreaking running shoe – the CTM Ultra Carbon Race Rebel. Weighing a mere 200 grams, the superlight road racer is designed for record-breaking marathon performances at the highest level of running.
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Lee Grantham joins Craft Elite Run Team
Sportswear brand Craft continues to make headway in the world of long-distance running, adding world-renowned ultra runner Lee Grantham to its powerful Elite Run Team. An extraordinary endurance athlete with an affection for the hills and mountains, Lee will partake in Craft’s development of innovative high-end running shoes and clothes.
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Craft launches CTM Ultra Carbon – a new standard in ultra-distance running
Swedish sportswear brand Craft launches CTM Ultra Carbon, a new ultra innovative running shoe with excellent durability and grip for various surfaces – destined to break new ground and set new personal records across the world. The shoe has been developed together with world-renowned ultra-runner Tommy Rivs.
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Craft Sportswear enters APAC and the Middle East in new partnership with Aspire Brands
Craft of Scandinavia AB (owned by public company New Wave Group AB) have announced the signing of a strategic distribution partnership between its Craft Sportswear business with Aspire Brands Pte Ltd for the brand across a range of markets in APAC and the Middle East effective from 1st January 2021.
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Craft and Team Sunweb engage in long-term apparel partnership
From the start of the 2019 season, Team Sunweb and Craft Sportswear will enter a long-term apparel partnership. This partnership includes race clothing, casual clothing and formal clothing for all riders and staff, including the WorldTour Men, Women and Development program, and will run for at least 4 years.
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Craft teams up with Stina Nilsson and Ebba Andersson
Sportswear brand Craft has entered a partnership with the Swedish cross-country ski stars Stina Nilsson and Ebba Andersson. The partnership means that the Olympic champion and world champion, respectively, will train and race wearing Craft garments as well as play a major part in the development of the brand's new products.
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Craft Sportswear teams up with triathlon power house BMC-Vifit Sport
Swedish sportswear brand Craft has signed a 3-year contract with BMC-Vifit Sport Pro Triathlon Team powered by Uplace. The collaboration means that Craft will be the team’s exclusive apparel partner for the next three years.
