Functional sportswear brand Craft joins forces with Swedish sprint hurdler and world-class athlete Sanna Kallur. The partnership means that the European champion will train and race wearing Craft products as well as play a major part in the development of the brand’s new functional sportswear.
Functional sportswear brand Craft revamps its online presence launching craftsportswear.com – a dynamic, user-friendly brand site with e-commerce capacity. The new site is a content-meets-commerce destination that will make Craft’s wide range of sportswear available to sport-loving consumers across the globe.
Finding a pair of bike shorts with a perfect pad can be somewhat of a hustle. The pad is often too small or too big and rarely shaped according the anatomy of your body. Enter infinite comfort pad, a revolutionary pad that will keep you comfortable even during long and intense rides.
Do you want to free yourself from heavy garments and take your cycling to a higher level? Then put on the ultrathin and almost weightless Featherlight Jacket and experience the sensation of flying past the competition.
Do you strive for perfection and always run as light as possible? Weighing in at only a few grams, the new Focus Hood Jacket offers almost weightless wind protection and will take your running to new heights.
L.L.Bean and CRAFT to design and develop new technical and active outerwear for the U.S. Cross Country and Nordic Combined Ski Teams.
Are you one of those many women who do all kinds of sports, from running and cycling to aerobics and pilates? And dreams of a bra that works for all occasions? No matter what sports you do, the new Training Bra will provide great support and function during all your physical endeavors.
The latest item from functional sportswear brand Craft, Glow Bib Shorts have been developed together with the riders on ORICA-AIS, including superstar Emma Johansson. Featuring Infinite Comfort Pad, heat-reducing Coldblack® fabric and an innovative bib solution for perfect fit and quick bio breaks, this superior item heightens the performance and comfort for serious female riders.
Are you a dedicated runner who aims to push limits and break new records? Who understands that focus and the right mindset are important keys to great success? The new Delta Collection, which combines high-tech compression with ergonomic 3D design, was developed for athletes like you.
Are you a truly dedicated cyclist who live your sport all year round? Working out hard to constantly push your limits, knowing that there are no shortcuts to perfection? Tech Aero Jersey, born at the cutting edge of innovation, was developed for riders like you.
On days when the thermometer has a hard time deciding whether it’s warm or cold, it could be equally difficult to determine what clothes to wear. Should you dress down or dress up? Fret no more. The versatile Facile Pullover will facilitate your choice.
The undisputed and legendary queen of cross-country skiing Marit Bjørgen will arrive in style at the 2015 world championships in Falun. Geared up with Podium Leather Glove, featuring a super grip, she will be fit to transfer all her power into the snow and leave the competition behind.
Craft’s revolutionary bike item Shield Jersey has been chosen ISPO AWARD Winner 2015. The highly innovative garment, which enables serious cyclists to ride smoothly in rainy conditions and still stay dry, came out a winner in the category Products - Performance - Mid Layer.
Falun, cross-country skiing and the world championships is a classic combination that has resulted in great victories for Sweden. Now it’s time again. Supported by The Kurbits Race Suit − a new super garment developed exclusively for the upcoming world championships in Falun − Kalla, Olsson and the other Swedish skiers aim to repeat Torgny Mogren’s feat from 1993.
Trainingwear is a new collection and product category from functional sportswear brand CRAFT. Featuring functional fabrics, contemporary colors, enhanced range of movement and a flattering silhouette, the collection merges fashion with function to keep you dry, cool and focused at the gym.
Inspired by elite performance, CRAFT targets the top and introduces its XC Podium Race Jacket. The new elite garment was engineered for and with the pro skiers who aim for the top spot in Sochi. Made of a state-of-the-art 3-layer soft shell fabric with ultrasonic taped seams and laser-cut venti- lation, the garment delivers fast function, smooth comfort, and a sleek appearance on the track.
CRAFT FACTORY IS AN INNOVATIVE DESIGN-ONLINE TOOL AND THE LATEST STEP IN THE SWEDISH SPORTS BRAND’S DIGITAL VENTURE. IN THIS CREATIVE SPACE TEAMMATES, FRIENDS AND COLLEAGUES CAN SHARPEN THEIR IDENTITY AND BOOST TEAM SPIRIT DESIGNING THEIR VERY OWN, UNIQUE AND COLORFUL APPAREL.
