Neueste Meldungen

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  24. Oktober 2025 13:16

  Wenn Design zur Stadtatmosphäre wird: KittoKatsu gestaltet seit 2017 das visuelle Gesicht des New Fall Festivals

  Seit 2017 gestaltet die Düsseldorfer Agentur KittoKatsu das visuelle Gesicht des New Fall Festivals – jedes Jahr neu interpretiert. Die Plakate prägen monatelang das Stadtbild und werden zum Gesprächsthema. Dieses Jahr: fluide 3D-Skulpturen im Glass Look. Die Partnerschaft mit New Fall und Hamed Shahi ermöglicht mutige Gestaltung, die Kulturdesign als temporäre Kunst im öffentlichen Raum versteht.

• Wenn 2000 Jahre Tradition auf frischen Wind treffen: KittoKatsu entwickelt Branding für bahnbrechende GemeindeTeams im Erzbistum Köln

  4. September 2025 09:50

  KittoKatsu entwickelt Branding für bahnbrechende GemeindeTeams im Erzbistum Köln: Aktive Gemeindemitglieder übernehmen offiziell Verantwortung - ein Paradigmenwechsel für die katholische Kirche. Die Tangram-inspirierte Identität macht Partizipation erlebbar. Cutting through the ordinary funktioniert eben in jeder "Branche".

  

• Zwei Marken, ein Prinzip: Wenn B2B-Kategorien ihre Codes verlieren

  3. September 2025 16:30

  KittoKatsu gewinnt zwei Red Dot Awards 2025 für Kümmerlein und Grolman – Beweis, dass B2B-Marken erfolgreich Kategorie-Codes durchbrechen können. Eine Elite-Wirtschaftskanzlei ohne Stock-Klischees, ein Chemieunternehmen ohne Molekül-Symbolik. Beide zeigen: Differenzierung im B2B ist nicht nur möglich, sondern notwendig. Mut wird belohnt.

  

• Markentransformation deutscher Mittelstand: KittoKatsu mit Red Dot Award 2025 für Re-Branding der Grolman Group ausgezeichnet

  25. August 2025 08:00

  Der neue Markenauftritt von KittoKatsu für die familiengeführten Grolman Group wurde mit dem Red Dot Award 2025 ausgezeichnet. Mit dem Versprechen Grow New übersetzt die Marke die Transformation vom linearen Modell zur profitablen Zirkularität. Ein flexibles Designsystem mit den eigens entwickelten Ecoscapes macht diese Haltung sichtbar – und setzt neue Maßstäbe in der Branche.

  

• Kategorie-Klischees hinterfragt: KittoKatsu mit Red Dot 2025 für Re-Branding Kümmerlein Wirtschaftskanzlei ausgezeichnet

  19. August 2025 18:00

  Red Dot 2025 für KittoKatsu: KittoKatsu schafft Identität für Elite der deutschen Wirtschaftskanzlein, Kümmerlein, die Kanzlei-Klischees hinterfragt. Statt Uniformität und Distanz: Klarheit, Charakter, Nähe. Der Punkt wird System, „Make it simple, but significant“ zur Haltung. Ergebnis: ein Auftritt, der Orientierung gibt und in einer Welt immer gleicher Kanzleibilder den Unterschied macht.

  

Social Media

Before you decide how it looks, decide what it’s for. #designthinking #graphicdesign #branddesign #designstrategy #visualidentity

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German/Chinese brand Jooma 美仁 was among the first to introduce plant-based yogurt to the Chinese market. At the time, plant-based alternatives were still unfamiliar. The dairy aisle wasn’t. It was crowded, competitive, and full of visual noise. The brief was simple: Make it stand out. Make its German origin visible. In China, “German quality” is a strong signal. But it only works if it becomes visible. So instead of following category codes, we made a conscious break. Because differentiation doesn’t happen in strategy decks. It happens on shelf. The result: Jooma became a distinct brand in one of the most competitive markets, reaching up to 70% market share in its category. And ultimately, leading to a successful exit. #packagingdesign #brandstrategy #kittokatsubranding #categoryclichés #fmcgbranding

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Since Kuma became the public face of KittoKatsu, many of you have been asking how Ando is taking the news. With more than 10 years in the agency, he has transcended the need for fame. He much prefers his current role as the grey, or rather black, eminence behind the scenes. #kittokatsubranding #behindthescenes #agencylife @ando.kuma

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Sometimes your design becomes a small part of something bigger. A couple of years ago we designed the logo and identity for the Munich-based life science startup Tubulis, which develops targeted cancer therapies using antibody–drug conjugate (ADC) technology. Last week the (not so small anymore) company agreed to be acquired by Gilead Sciences in a deal worth up to $5 billion. We’re very happy for the founders and the whole team and excited to see their work on new cancer therapies continue on a much bigger scale 🙌 #kittokatsubranding #lifesciencebranding #identitydesign #logodesign

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Summer semester 2026. Back teaching Brand Strategy at HSD Düsseldorf. Why I do it? Because designers who understand strategy become better designers. And because most design programs don’t teach three things that actually make the difference: Brand IP. Emotional intelligence. Business understanding. Or What a brand owns. What people feel. What a business needs. That’s what I teach. Not because it sounds good on a website, but because it makes the work better. @hsduesseldorf #branddesign #designeducation #businessofdesign #designstrategy

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Designing logos and websites? Sure. Also: strategist, content creator, prompt engineer, project manager, therapist. Kuma signed up to be a designer. The rest just... happened. #kittokatsubranding #pov #designpov #graphicdesign #designlife

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The new year came with a promotion: Kuma is now the public face of KittoKatsu. Unflinching personality. Questionable empathy. Impeccable taste. He’ll be talking design, branding, and everything that moves us. Expect insights. Expect judgment. @ando.kuma @kittokatsubranding Extra thanks to @kittldesign 💚

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Wishing everyone a beautiful holiday time 💚❤️ It’s been quite the year, with lots of new challenges, amazing new people and projects, some great successes, and a few failures. Overall, we’re thankful to have made it through and will now take some time off to eat and drink with friends, hug our favorite people, and exchange presents. And so should you! Enjoy the quiet before a new and exciting year. Lots of love, KittoKatsu 🫰

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The bespoke logo is the cornerstone of the new lethal cosmetics brand. Bold, distinctive, and instantly recognizable, it captures everything lethal stands for. The tall, narrow letterforms radiate confidence and elegance, while the sharp, fang-like serifs hint at something darker beneath the surface 🧛🏻💜 #logodesign #beautifulbutlethal #typedesign #lethalcosmetics #kittokatsubranding

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The new @lethalcosmetics identity thrives on contrast. It’s beauty with a bite, with soft curves clashing with sharper edges 🧛‍♀️💜 The redesigned packaging builds on a curated spectrum of purples instead of relying on black as primary color, lending it a sense of depth and moody atmosphere. While the logo boldly takes center stage, it is juxtaposed with elegant, soft typographic details, creating an expressive visual tension. #packagingdesign #beautywithabite #graphicdesign #logodesinger #kittokatsubranding

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New project 💜💜 We’re excited to share the new identity for @lethalcosmetics , a Berlin based indie cosmetic brand that infuses beauty with just the right touch of darkness and edge. At the center of the identity is a new word mark that strikes a balance between boldness and elegance with its sharpened, fang-like serifs while also subtly echoing the brands name and attitude. There’s of course much more to this versatile and fun identity that we’ll be sharing with you shortly. Thank you to lethal cosmetics for the trust and a truly great project 💜 #identitydesign #packagingdesign #beautifulbutlethal #design #redesign #kittokatsubranding #lethalcosmetics

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Win Win Win💥💥💥 We’re giving away 1 of 3 beautifully illustrated New Fall Festival Posters 🌿💚 All you have to do: Like this post, drop a comment, and tell us about the most fabulous concert you’ve ever been to. Winners will be chosen at random and contacted via DM. Giveaway ends Monday, Nov 3, 10 AM (CET). Open to participants in Germany aged 18+ only. No cash alternative. Legal recourse excluded. This giveaway is not affiliated with or endorsed by Instagram. Gooooood Luck, everyone 🍀 #gewinnspiel #winaposter #newfallfestival #düsseldorf #

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Kontakt

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  Philippe Henco

  Pressekontakt Managing Partner Brand Strategy philippe@kittokatsu.de + 49 211 97 17 55 00

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