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Kategorie-Klischees hinterfragt: KittoKatsu mit Red Dot 2025 für Re-Branding Kümmerlein Wirtschaftskanzlei ausgezeichnet
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A fair booth that stands out 💚 We had the pleasure of designing the booth for our client @grolmangroup at this year’s European Coatings Show in Nuremberg. On 152 m², the booth reflected the new brand positioning, fresh identity design, and the company’s strong sustainability mission. 🌱 Instead of blending in with the usual white, angular setups, we created a warm and inviting space: 🟢 Flowing curtains with ecoscape motifs for a strong visual + cozy atmosphere 🟢 An organic, custom brand table showcasing product samples 🟢 A vibrant overhead installation bringing the Grow New idea to life We’re thrilled about the positive feedback — and even more excited that the concept will return at the upcoming K Trade Fair in Düsseldorf! #tradeshowdesign #identitydesign #branding #cuttingthroughtheordinary #kittokatsu #ecsnürnberg

A red dot for a yellow dot 🔴🟡 We’re very happy to announce that our rebranding for @kuemmerlein_rechtsanwaelte has won a @reddotdesignaward Brands and Communication Design 2025 👏 For over a year we’ve worked with Kümmerlein to challenge known law firm clichés - from the strategic position to a full redesign - giving them a fresh new identity that reflects their positioning and sets them apart from their competitors. Thanking everyone at Kümmerlein for the great cooperation and our team and collaborators for a fantastic execution 💛 #reddotdesignaward #brandsandcommunication #corporatedesign #strategicdesign #kittokatsu

Summer’s still in full swing, but Düsseldorf’s already getting ready for fall 🍂 Our favorite music, @newfallfestival is not only back with a fresh new look, we’re also beyond thrilled that the ever amazing @roisinmurphyofficial will be headlining this year (#fangirlmoment 🫢). Also very excited for @paulwetz and all the other amazing acts coming to the city! So go get your tickets and tag out posters 😋 Big shout out to @hannah.perpeet for the 3D-design support 🙌🙌 #newfallfestival #festivaldesign #kittokakatsu

As part of the rebranding, we built a custom brand asset generator for @grolmangroup to flex across formats. Each uploaded image runs through a granulation filter inspired by chemical particles, giving it a textured, signature look. The illustrated ecoscapes can be cropped and recolored for any use, keeping the brand experience seamless at every touchpoint. The result is a handsome and handy tool that helps Grolman to create consistent, on-brand visuals quickly and independently. #branddesign #brandgenerator #kittokatsu #corporatedesign

💩💦✨ Poo? Poof. Meet Poo-dini – the name says it all. Inspired by Houdini, the magician and master of escape, these water-soluble poo bags make your dog’s business vanish. No plastic, no trace, no guilty conscience. Just abracadabra – and it’s gone ✨ In an oversaturated market of sameness, Poodini breaks away from tired category clichés. No beige and green, no cheesy dog cartoons. Instead, we built a distinctive story around the product’s core USP, and wrapped it in a design that stands out. A small idea for a big problem, with a brand strategy that turns even a commodity into a moment of connection. #poopoof #kittokatsu #packagingdesign #breakingcategoryclichees

The legal market is a study in sameness: generic claims, glass facades, business jargon, light tunnels (!). You click through site after site and see a lot — but remember nothing 😑 @kuemmerlein_rechtsanwaelte decided to change that. Together with KittoKatsu, they spent nine months rethinking what a law firm can look like when it stops following the rules and starts rewriting them. The new brand breaks with category clichés by design. Its core promise — To make it simple, but significant — isn’t just a line. It’s a lens. One that shapes everything from the firm’s tone of voice to its visual identity. At the center: a single dot 🟡 A symbol of clarity and consequence. But it doesn’t stop there. That dot becomes the foundation for an entire design system -the Simplicity Frames- a flexible structure that creates rhythm, focus, and orientation across every touchpoint, from screen to signage. Even the photography challenges expectations. No stock. No stiff poses. Just real people. Seen up close. The result? A brand that doesn’t just look different — it works differently. And it makes clear what clients can expect: relevance over rhetoric. #branding #legaldesign #depositioning #categorybreaker #brandidentity #kittokatsu

Clarity starts with a dot 🟡 At the core of @kuemmerlein_rechtsanwaelte new identity: K• — the firm’s initial, anchored by a dot that stands for precision, clarity, and decision. Together, they form the basis of a flexible design system. We call them simplicity frames — a modular visual language that brings structure and character to every touchpoint. #BrandIdentity #CorporateDesign #LegalBranding #designsystem

Great news, Little Tokyo fans! 🍡🍣🇯🇵 Just in time for this year’s Japan Day, a fresh new edition of your favorite Little Tokyo Map is landing at @visit_duesseldorf tourist info points, as well as restaurants and shops around Immermannstraße! 💥💥 With a great new design, updated recommendations, and insider tips from yours truly, it’s your ultimate guide to exploring our favorite part of the city. Have an amazing Japantag and don’t forget to grab your copy of the snazzy new map while you’re out and about! ❤️ #littletokyodüsseldorf #theoriginallittletokyomap #illustration #düsseldorf #japantag

Grow New 🌱 In our redesign for Grolman, we transformed a dated Y2K-style logo into a timeless wordmark that embodies elegance and understatement. Building on this foundation, we then crafted the new Grow New signet to captures the company’s promise and vision. The hand-drawn swooshiness of the w adding a layer of dynamic expression and personality. #logoredesign #brandidentify #corporatedesign #kittokatsu

A new visual language, rooted in nature and science 🌿💚 Inspired by the idea that “chemicals are the fundamental units of all natural and synthetic materials”, we developed and hand-drew floral illustrations that evoke chemical particles through their grainy textures. These newly illustrated ecoscapes form the foundation of @grolmangroup s new identity and evoke a feeling of hope and progress — capturing the essence of Grolman’s vision for a more sustainable future. #designupdate #visualidentity #ecoscaping #chemistrymeetscreativity #sustainablefuture

After more than a year, we’re thrilled to finally share the work we’ve done for @grolmangroup 🙌 As a family-owned business with over a century of tradition, Grolman is one of Europe’s most forward-thinking specialty chemical distributors, driving the circular economy forward. To capture their transformative spirit and commitment to sustainability, we guided Grolman through an extensive strategy process—culminating in a bold new corporate identity, complete with a bespoke wordmark and custom illustrations. We’ll be sharing more details in the coming days, so stay tuned! 💚 #brandidentity #corporateidentity #design #logodesign #illustration

Wishing everyone Happy Holidays and a healthy, marvelous New Year 🪐✨! Thank you all for an amazing, exhausting, exhilarating, and exciting 2024! We’ve met so many inspiring people, kicked off challenging and exciting new projects, and had an overall joyous (if sometimes exhausting) ride. Here’s to even more in the year ahead! Drink, eat, hug and be very merry ❤️ #happyholidays #thankstoall #happynewyear #letsrock2025
Kontakt
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Philippe Henco Pressekontakt Managing Partner Brand Strategy philippe@kittokatsu.de + 49 211 97 17 55 00