Mondelēz International in Europe Collaborates With Cutting-Edge Startups & Leading Retailers to Help Redefine Retail in 90 Days

Shopper Futures Program Pairs Mondelēz International's Power Brands With Retailers and Startups to Create Innovative Solutions for Consumers

Mondelēz International today announced the startups selected to participate in the company's Shopper Futures program in Germany, Austria and Switzerland. Shopper Futures, Mondelēz International's breakthrough innovation initiative, brings together ambitious entrepreneurs, leading retailers, and its own Power Brands to help transform the consumer retail experience.

The company received over fifty applications from startups across Europe. After a rigorous evaluation process, 12 startups were invited to a Pitch Day to present and meet with participating retailers and brand intrapreneurs in Bremen, Germany. Five startups were jointly selected and will now work with major retailers and Mondelēz International brands to bring in-market pilots to life over the next 90 days. First collaborations are:

Sensape with Bünting and Oreo

QuizCoup with Rewe Digital and Milka

MyCouchbox with Halls

SO1 with BelVita

POSPulse with Mikado

Further matches will be announced soon. Shopper Futures in Europe is powered by innovation boutique Evol8tion, and supported by our media partners Carat/amnet and Facebook. Mondelēz International and its program partners are excited to be working with some of the most ambitious entrepreneurs and retailers across Europe, to help shape the future of retail both in-store and online. The caliber of participating startups is truly incredible. Through our 90-day collaboration process, we're looking forward to putting real solutions in market to solve pressing retail challenges and help unlock growth for our retailers and categories.