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  • Presse-Einladung: Red Dot Gala 2026

    Preisverleihung | Freitag, 6. November | Konzerthaus Berlin
    » zur Presseakkreditierung
    Am 6. November 2026 bringt der Red Dot Award: Brands & Communication Design die internationale Design- und Kreativszene im Konzerthaus Berlin zusammen. Die ausgezeichneten Agenturen, Designer und Kreativen kommen nach Berlin, um die besten Arbeiten des Wettbewerbs zu feiern und ihre Trophäen au

  • Save the Date – Red Dot Award: Product Design 2027 startet in Kürze

    Am 14. September geht der internationale Wettbewerb für Produktdesign, der Red Dot Award: Product Design, in die nächste Runde. Von der Gabel bis zum Gabelstapler können Produkte in 52 Kategorien eingereicht werden. Die internationale Red Dot Jury, bestehend aus rund 40 Expertinnen und Experten aus unterschiedlichen Designbereichen, berät im Anschluss über die Vergabe der Auszeichnungen „Red Dot“

  • Die Sieger des Red Dot Award: Brands & Communication Design 2026 stehen fest

    Medien können bereits jetzt individuelle Auszüge aus den Wettbewerbsergebnissen für ihre Berichterstattung anfordern
    » Siegerliste anfordern
    Die Entscheidungen im Red Dot Award: Brands & Communication Design 2026 sind gefallen. Ausgezeichnet wurden Agenturen, Unternehmen, Inhouse-Teams und selbstständige Designer aus aller Welt, deren Markenauftritte, Kampagnen und Kommunikationsprojekte

  • Automobile, Motorräder und Chefdesigner auf Zollverein: Presse-Einladung zur Red Dot Award Ceremony 2026

    Am 7. Juli 2026 werden auf dem UNESCO-Welterbe Zollverein zahlreiche im Red Dot Award: Product Design 2026 ausgezeichnete Automobile und Motorräder präsentiert. Vor Ort werden zudem Chefdesigner sowie hochrangige Vertreterinnen und Vertreter der ausgezeichneten Unternehmen anwesend sein.
    Für die Automobilfachpresse entsteht damit ein konzentrierter Zugang zu aktuellen Positionen im Fahrzeugdesi

  • Red Dot Gala 2026 live auf YouTube

    Am 7. Juli 2026 zeichnet der Red Dot Design Award im Aalto-Theater in Essen die besten Produktdesigns des Jahres aus. Im Rahmen der Red Dot Gala erhalten die Red Dot: Best of the Best-Preisträgerinnen und -Preisträger des Red Dot Award: Product Design 2026 ihre Trophäen auf der Bühne.
    Die Preisverleihung wird live auf dem YouTube-Kanal von Red Dot übertragen. Der Livestream beginnt am 7. Juli u

  • Red Dot Award: Product Design 2026 – Preisträger stehen fest

    Die Sieger des Red Dot Award: Product Design 2026 stehen fest. Die ausgezeichneten Produkte werden ab Juli auf den Plattformen von Red Dot veröffentlicht. Fachpressevertreter können ab sofort eine Auswahl prämierter Produkte entsprechend ihrem Themengebiet anfordern.
    Siegerlisten anfordern
    Pressevertretern ermöglichen wir ab heute Einsicht in die Ergebnisse des Red Dot Award: Product Design

  • Red Dot stellt Jury für Brands & Communication Design 2026 vor

    Für den Red Dot Award: Brands & Communication Design 2026 steht die Jury fest. 30 Expertinnen und Experten aus Design, Wissenschaft, Medien und Beratung bewerten die eingereichten Arbeiten und Marken.
    Die international besetzte Jury bringt unterschiedliche fachliche und kulturelle Perspektiven in den Wettbewerb ein. Sie beurteilt Einreichungen im Hinblick auf gestalterische Qualität, kreati

Social Media

The cat is out of the bag: Meet the five Red Dot: Grand Prix winners 2026! 🔴 Tonight at the Red Dot Gala in Berlin, five exceptional projects received the Red Dot: Grand Prix – the highest distinction in the Red Dot Award: Brands & Communication Design, recognising outstanding creativity and exceptional design quality within their category. ✨ Meet our Grand Prix winners: 🏆 Polestar 5 by Polestar | Sweden Category: Websites An immersive, scroll-based narrative gradually unveils the Polestar 5. Atmospheric lighting, large-format imagery and rigorous minimalism create a digital experience that brings both the vehicle and the brand to life. 🏆 Jewel Wine by Tenuta Ulisse | Italy Category: Packaging Design The anniversary cuvée Jewel combines an elegant, blind-embossed box with a relief-embossed bottle. A detachable gilded bracelet doubles as jewellery, extending the storytelling beyond the packaging. 🏆 RUTA – On Foot Tours by Fabula | Croatia Category: Brand Design & Identity Inspired by hiking and the natural landscape, RUTA's identity combines a flexible logo, botanical pictograms and a coordinated colour palette to create an emotional brand narrative centred on movement and exploration. 🏆 The Biography of Hua Wenyi by Ningbo University | China Category: Publishing & Print Media A book that becomes a stage: typography, varied formats, textures and a recurring curtain motif bring the life of Kunqu performer Hua Wenyi to life through a tactile reading experience. 🏆 KUKA Twinbots by Elastique. Category: Spatial Communication Two street dancers meet two industrial robots in a synchronised performance. As the robots mirror and reinterpret human movements, the installation creates a fascinating dialogue between creativity and technical precision. 👏 Congratulations to all five Red Dot: Grand Prix winners 2026! #RedDotAward #GrandPrix #BrandsAndCommunicationDesign #RedDotGala

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One more day until the Red Dot Gala 2026! 🏆   The excitement is building! Tomorrow, we’ll celebrate the winners of the Red Dot Award: Brands & Communication Design 2026 at the Konzerthaus Berlin. An unforgettable evening awaits, filled with outstanding design, well-deserved recognition and plenty of emotions! ✨   But before it’s showtime, let’s look back at where the decisions were made: the Red Dot Jury Session 2026 in June! What an inspiring few days, filled with outstanding submissions, lively discussions, valuable exchanges and plenty of fun. A big thank you to our international jury for their dedication, expertise and shared passion for excellent design!   📸 Swipe through for a glimpse behind the scenes!   🏆 Want to be part of the award ceremony tomorrow? Follow our Instagram Stories as we take you through the award day, behind the scenes and straight to the biggest moments of the Red Dot Gala!   #RedDotAward #BrandsAndCommunicationDesign #JurySession #RedDotGala

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Young Professional success story: Damián López! 🔴 How can traditional craftsmanship help create greener living spaces? With the Bioclimatic Lattice Collection, young professional and Red Dot winner 2026 Damián López and his team have reimagined terracotta as a modular architectural system that combines shading elements with integrated planters and birdhouses, bringing nature closer to everyday life. For Damián, the greatest achievement lies in creating “an open, living system that will continue to grow as we add new shapes and features.” Inspired by the architectural heritage and landscape around Málaga, the collection also pushes the boundaries of traditional ceramic craftsmanship. 💬 Were there any key moments or discoveries during the project? Yes, absolutely. Whenever we start a new project, we always spend a lot of time studying the raw materials and the production processes. For this collection, we really immersed ourselves in the traditional way terracotta is extruded, and then we tried to push that process to its absolute limits. Through a lot of trial and error, we had a major breakthrough: we discovered we could create pieces like our “Ronda” blocks, which feature unique oblique holes. Challenging the standard way of doing things was a big breakthrough for us, and it is a direction we want to keep exploring. 💬 And his advice to aspiring designers? Industrial and product design is not an easy path, but it is an incredibly beautiful one. [...] My main advice is to become deeply aware of the world’s future needs – try to design solutions that genuinely improve things. Keep pushing, be patient, and try to get involved in projects that share this conscious vision. 📅 This is your sign: On 18 November 2026, the Young Professionals Application Day gives emerging designers the chance to win 1 of 50 free registrations for the Red Dot Award: Product Design 2027. 🚀 Get more information about the Young Professionals Apllication Day 2026 and discover Damián's full interview in the Red Dot Magazine. Both links in bio! #RedDotDesignAward #ProductDesign #YoungProfessionals

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Welcome to the Red Dot Jury 2027, Yoshiaki Osada! 🔴 As Executive Director at GK Design Group in Tokyo and Chairman of GK Design Shanghai, Yoshiaki Osada brings extensive international design experience to the jury. Having spent around 14 years working in China, he combines Japanese and Chinese design perspectives, with expertise spanning product and service design, branding and public spaces. 💬 Which developments in product design are you most excited to see? The development I am most excited about is how AI will reshape not only the product design process, but also the role of the designer itself. As AI becomes capable of producing competent outputs at great speed, however, human abilities such as framing the right questions, selecting and rejecting ideas, understanding context, judging quality and beauty, and taking final responsibility will become even more important. 💬 What responsibility do designers have beyond creating beautiful products? For me, a designer’s responsibility goes beyond creating beautiful products; it is also to contribute to creating a more beautiful way of life and, ultimately, a more beautiful society. Products can influence people’s behavior, emotions and values, so designers should consider not only form and function, but also the impact their work may have on people and society. 👉 Discover Yoshiaki and the Red Dot Jury 2027. Link in bio. #RedDotDesignAward #ProductDesign #RedDotJury

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Meet Mark Hetterich - Red Dot Jury 2026 🔴 From artistic blacksmith to international product designer: German-Irish designer Mark Hetterich combines hands-on craftsmanship with decades of design experience. After working at Electrolux and GBO Design & Engineering, he founded Hetterich Product Design in 2010. His clients include Philips, Electrolux and NUK. 💬 Which quality is often underestimated in product design? When aiming to create a truly great product design, it’s much like brainstorming: to arrive at one very good idea, you need a large number of ideas to choose from. Design is often underestimated, because all the alternative solutions - which also require a lot of work - are invisible in the final result. 💬 Is there a common misconception about good design that you would like to challenge? A common misconception is that a new design can be created by a quick sketch on a napkin in a restaurant. A quick sketch may capture an initial idea, but good design goes far beyond that. It is the result of a considered process involving planning, development and strategic thinking. 💬 What responsibility do designers have beyond creating beautiful products? Good design responds to people’s needs, even when those needs are latent or unspoken. User-centricity and empathy are the keys to creating products that are meaningful, relevant and built to endure. 👉 Discover Mark and the Red Dot Jury 2027. Link in bio. #RedDotDesignAward #ProductDesign #RedDotJury

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Trick or treat? But make it creative! 🎃 Who says good design can’t give you goosebumps? Just in time for Halloween, we’re exploring the darker side of creativity, where suspense, mystery and unexpected twists become powerful storytelling tools. From a mysterious book cover to an experimental thriller and a commercial with a devilishly funny ending: these three winner projects in the Red Dot Award: Brands and Communication Design prove that horror and great design make a surprisingly good match.   👻 Ready for a little scare? Swipe through our selection and discover how designers turn fear into fascination. 👉 Want more? Read the full story in the Red Dot Magazine – link in bio! Dirt Devil – Exorcist by @dirtdevil 😈 A dark house. A possessed woman. An exorcism gone terribly wrong? Not quite! This brilliantly deceptive commercial builds genuine horror-film suspense before revealing a hilariously unexpected culprit: a vacuum cleaner with seriously impressive suction power. Ⓒ Dirt Devil   Red Dot Award: Communication Design 2011 🏆 Red Dot: Best of the Best 2011 🔴 Commercial / Advertising Film   #RedDotAward #CommunicationDesign #Halloween #dirtdevils Dracula by @scaddotedu 🧛‍♀️ Sometimes, what you can’t see is the scariest part. Created by Dana SanMar, this handcrafted book cover uses layered paper, bold red tones and custom typography to capture the mystery and power of Dracula, without ever showing the vampire himself. Ⓒ Design: Dana SanMar, Savannah College of Art and Design | USA   Red Dot Award: Brands & Communication Design 2020 🏆 Red Dot 2020 🔴 Category: Illustrations – Cover Illustrations   #RedDotAward #CommunicationDesign #Halloween #Dracula Night Fishing by @hyundaimotorgroup.official 🌚 Seven cameras. One car. A whole lot of suspense. Filmed entirely through cameras installed in a Hyundai vehicle, this experimental thriller turns technical limitations into a gripping cinematic experience, proving that what happens outside the frame can be just as powerful. Ⓒ Hyundai Motor Company | South Korea 🅒 Design: INNOCEAN | South Korea   Red Dot Award: Brands & Communication Design 2025 🏆 Red Dot: Best of the Best 2025 🔴 Category: Film & Anim

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Meet Bret Recor – Red Dot Jury 2027! 🔴 San Francisco-based industrial designer Bret Recor is the founder of Box Clever, an award-winning design studio working with brands such as Samsung, Google, Away and MillerKnoll. With 14 years of experience leading the studio, he brings a perspective that combines creative thinking with manufacturing expertise and business realities. 💬 What turns a well-designed product into an award-worthy one? A well-designed product solves its problem. An award-worthy one solves the problem with another layer of delight. It has a clear point of view, and every detail, from the radius of a corner to the choice of material, supports that idea. Craft matters, but so does courage: the product has to be willing to push the right amount to create lasting delight. Of course all this must work with production, because a brilliant prototype that can't be manufactured is just a sculpture. 💬 When you first encounter a product, what do you instinctively look for? I look for the idea before the finish. If I can't tell within a few seconds what problem it's solving and for whom, I get suspicious. Then I look for the places designers usually stop caring: the seams, the packaging, the way it feels when you pick it up for the hundredth time. Greatness lives in the full experience that nobody can photograph. 💡 One piece of advice to emerging designers: Learn how things are made and how businesses run. Designers who understand tooling, cost, and contracts are the ones who protect their best ideas all the way to the shelf, and whose work succeeds once it gets there. ❗Submit now for the Red Dot Award: Product Design 2027 and get to know the Red Dot jurors. Links in bio. #RedDotDesignAward #ProductDesign #RedDotJury

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Introducing Magali Metrailler - Red Dot Jury 2027 🔴 With more than 20 years of experience in watch design, Swiss designer Magali Métrailler brings expertise in precision, craftsmanship and product development to the jury. As former Senior Watch Designer at Jaeger-LeCoultre, she worked on iconic timepieces including the Gyrotourbillon I and II. She has also collaborated with international brands such as Aston Martin, BMW and TAG Heuer. 💬 What turns a well-designed product into an award-worthy one? An award-winning product must not merely be aesthetically pleasing. A great product goes beyond its visual image; its true value lies in what it transmits and its ability to tell a story that sparks genuine interest. It is precisely this extra touch of depth and meaning that makes all the difference. 💬 What has been the most valuable lesson throughout your career? The most valuable lesson is one word: time. You have to know how to take your time. A sketch is never an end in itself. It is the physical prototype that teaches us the most: the touch, the actual feel, the subtle perception of materials and volumes. All of this can only be validated through a tangible object. 💬 Product design should be more about ___ and less about ___. Product design should be more about the inside soul and less about appearance alone. 👉 Discover Magali and the Red Dot Jury 2027. Link in bio. #RedDotDesignAward #ProductDesign #RedDotJury #Design

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Welcome Kadri Tamme - Red Dot Jury 2027! 🔴 From Estonian Embassies in Prague, Seoul and Riga to the new Estonian National Broadcasting building - (ERR) television building, Telemaja: Tallinn-based interior architect Kadri Tamme designs spaces with longevity in mind. Since 2012, she has led her own practice Kadri Tamme Sisearhitektuur OÜ, combining craftsmanship, materials and attention to detail. 💬 When you first encounter a product, what do you instinctively look for? I look at the joint - how two materials meet, how a corner is resolved, how it feels to the touch. As interior architects, we live in the 1:1 detail. That small connection tells me everything about the respect for the maker, the user and the material. Then I step back to see if the product has a calm presence without needing to shout. 💬 Which quality is often underestimated in product design? The ability to age and to belong to a space. We overvalue novelty and undervalue quietness, repairability and patina. 💬 Product design should be more about ___ and less about ___. Product design should be more about how it lives and ages and less about how it launches and trends. 👉 Discover Kadri and the Red Dot Jury 2027. Link in bio. #RedDotDesignAward #ProductDesign #RedDotJury

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Young Professional success story: Tuo Chen! 🏆 What if a simple water bowl could make everyday life easier for pets and their owners? With BOBO & BOWL, Red Dot winner Tuo Chen has turned a familiar water bowl into a thoughtful design solution. A floating glass disc helps prevent splashing, keeps the water clean and integrates naturally into the home. For Tuo, receiving a Red Dot has brought both “independent validation” for his work and “greater credibility” for his young design brand, TUOC. But the recognition also means something more personal: “the mental strength that comes from being seen after devoting so much time and energy to an uncertain idea.” 💬 What’s your top tip for young designers just starting out? “Follow your passion and learn to enjoy the hard work it asks of you. […] I would also encourage young designers to put their work into the world before it feels completely ready. Real users, makers, and setbacks reveal things that a screen cannot.” 🔴 Your chance to take the next step! On 18 November 2026, the Young Professionals Application Day gives emerging designers the possibility to get one of 50 free registrations for the Red Dot Award: Product Design 2027. 🚀 Get more information about how to apply on our website. And read the whole interview with Tuo in the Red Dot Magazine. Both links in bio! #RedDotDesignAward #ProductDesign #YoungProfessionals #EmergingDesigners

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Meet Johanna Kartinen - Red Dot Jury 2027 🔴 From plastics engineering to industrial design and craftsmanship: Helsinki-based Johanna Kaartinen is an expert in Color & Materials (CMF) design. She previously worked with Volvo Cars and Polestar, contributing to the Volvo EX30, which received Red Dot: Best of the Best in 2024. Since 2023, she has worked as an independent design consultant across material research, strategy and advisory. 💬 Which quality is often underestimated in product design? The feeling. Our brains run on two systems, emotional and logical, and there's a lot of emphasis on the rational side, but the emotional territory is often what actually makes us choose what we choose. The feeling someone experiences when using the product is, in essence, the product itself, and it should be designed with just as much care as a hinge. 💬 Is there a common misconception about good design that you would like to challenge? That using expensive materials makes a product luxury. [...] Premium earns its value through what the product does and luxury earns it through what it symbolises. 💡 One piece of advice to emerging designers: Learn to explain how your proposal connects to business outcomes. Cost has a bad reputation among designers, but it shouldn’t. Design isn’t separate from the business that creates it. Whether it affects cost, time, technology, customer value or something else, learn to see and articulate that connection. 👉 Get to know Johanna and the Red Dot Jury 2027. Link in bio. #RedDotDesignAward #ProductDesign #RedDotJury

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Introducing Joe Slatter - Red Dot Jury 2027! 🔴 London-based industrial designer Joe Slatter works at Goodwin Hartshorn and co-founded Design Burger, a global industrial design community. Having been selected through the Young Professionals Application Day in 2024, he now joins the Red Dot Jury 2027, bringing both a designer’s and curator’s perspective. 💬 What turns a well-designed product into an award-worthy one? For me, an award-worthy product is about much more than just the physical object itself. Every aspect of the experience should feel considered. Every touchpoint should demonstrate the same level of care and attention to detail. Most importantly, the product needs to have a deep understanding of its user and a clear reason for existing. 💬 What responsibility do designers have beyond creating beautiful products? I think designers have a responsibility to help shape the cultural narrative rather than simply follow it. Products can become cultural objects in their own right, carrying meaning and creating communities. As designers, we have an opportunity to lead from the front and make product design feel as culturally relevant, expressive and influential as fashion. 💡 One piece of advice to emerging designers: Carve out opportunities yourself rather than waiting for them to come to you. And don’t take any of the inevitable rejection along the way personally. 👉 Discover Joe and the Red Dot Jury 2027. Link in bio. #RedDotDesignAward #ProductDesign #RedDotJury #DesignBurger

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