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  • World’s Best Communication Design 2025 – Red Dot Design Museum Essen zeigt mehr als 800 internationale Projekte

    Vom 27. Februar bis 31. Mai 2026 zeigt das Red Dot Design Museum Essen mit „World’s Best Communication Design 2025“ mehr als 800 ausgezeichnete Marken- und Kommunikationsprojekte aus 39 Nationen.
    Was sonst als Case Study, Reel oder PDF zirkuliert, tritt hier in einen öffentlichen Raum.
    Die Ausstellung führt gedruckte Arbeiten, Objekte und digitale Anwendungen in einer kuratierten Auswahl zus

  • Kreativität im Rampenlicht – Preisverleihung des Red Dot Award: Brands & Communication Design 2025

    Bildmaterial zur Preisverleihung finden Sie hier.
    Am 7. November 2025 wurden die herausragendsten Projekte des Jahres und die Kreativen dahinter bei der Red Dot Gala in Berlin gefeiert. Die Zeremonie bildete das Finale des Red Dot Award: Brands & Communication Design 2025. Die Sieger des Red Dot: Best of the Best wurden auf der Bühne geehrt und erhielten unter großem Applaus ihre Trophäen.

  • Accenture Song ist Red Dot: Agency of the Year 2025

    Accenture Song, die Kreativgruppe der globalen Unternehmensberatung Accenture, wurde zur Red Dot: Agency of the Year 2025 ernannt. Mit diesem Ehrentitel – der jährlich an eine Agentur vergeben wird, die für zukunftsweisende, wirkungsvolle Design- und Innovationsarbeit steht – würdigt Red Dot den herausragenden Ansatz von Accenture Song, Kreativität, Technologie und Strategie miteinander zu verbind

  • 70 Jahre Red Dot Design Museum: Jubiläumsausstellung „70 Years of Design – Masterpieces Selected by Peter Zec“

    Am 5. Oktober 2025 eröffnete das Red Dot Design Museum Essen mit einer festlichen Matinee die Jubiläumsausstellung „70 Years of Design – Masterpieces Selected by Peter Zec“, auf den Tag genau siebzig Jahre nach der Premiere der ersten Ausstellung zur Designförderung, die „Ständige Schau formschöner Industrieerzeugnisse“, in der Villa Hügel. Die neueröffnete Ausstellung schlägt den Bogen von den An

  • Red Dot Award: Product Design 2026 startet – Neue Kategorie Gaming & Streaming

    Mit dem Wettberwerb für Produktdesign schreibt Red Dot 2026 erstmals eine eigene Kategorie für Gaming- und Streaming-Produkte aus. Hersteller und Designer können gezielt Produkte einreichen, die das digitale Entertainment prägen: von leistungsstarken Desktops, Laptops und Konsolen über Zubehör wie Gamepads, Headsets, Kameras, Mikrofone oder Streaming-Beleuchtung bis hin zu Gaming-Möbeln und VR/AR-

  • Red Dot-CEO Professor Dr. Peter Zec mit Bundesverdienstkreuz geehrt

    Professor Dr. Peter Zec, Initiator und CEO des Red Dot Awards, wurde am 9. August 2019 das Verdienstkreuz am Bande des Verdienstordens der Bundesrepublik Deutschland für seinen Beitrag zur Designdisziplin durch Bundespräsident Frank-Walter Steinmeier verliehen. Der Ehrung liegt ein Vorschlag des Ministerpräsidenten des Landes Nordrhein-Westfalen, Armin Laschet, zugrunde. Zec machte das Red Dot-Qua

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☕️ Impossible to miss: Tiny Giant.   A bold moustache, vibrant violet tones and a touch of surrealism define the identity of the new coffee brand Tiny Giant. Inspired by Salvador Dalí and his iconic artworks, the packaging design transforms coffee beans and the artist’s unmistakable appearance into a memorable brand character.   The result is a striking shelf presence that balances creativity with practicality. Colour-coded stickers differentiate the coffee varieties while supporting a more sustainable and cost-efficient production process.   Recognised in the Red Dot Award: Brands & Communication Design 2025, the project demonstrates how a strong concept can create a distinctive and unforgettable brand experience.   🏆 Red Dot: Best of the Best 2025   Client: @tinygiantcoffeeroastery | Latvia Design: @dpjn_brand_refresher | Latvia   #RedDotDesignAward #BrandsAndCommunicationDesign #BrandIdentity #BrandDesign #PackagingDesign

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🎶 What if classical music spoke everyone’s language?   For years, @orchestredechambredeparis has worked to make classical music more accessible — moving away from elitist perceptions toward a shared cultural experience open to everyone.   With "Un-Classical Music", @landorofficial reimagined the visual language of classical music itself: from distant and complex to emotional, inviting and culturally connected. The result was not only a striking new identity, but measurable impact — growing audiences, engagement and ticket sales alike.   A relaunch proving that design can change not only perception, but participation.   🏆 "Un-Classical Music" - Brand Design Relaunch 🔴 Red Dot: Best of the Best 2025   #RedDotDesignAward #BrandsAndCommunicationDesign #BrandIdentity #BrandDesign

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🏆 Geometry Seeking spatial purity in a Taiwan reception centre by Mao, Shen-Chiang Architecture Studio. Triangles, quadrilaterals, and circles - regarded as geometrical prototypes - form the foundation. Three module types, each defined by pure elements for specific needs, are stacked, interspersed, and rotated by precise proportions. The result: architecture that celebrates geometry and abstraction through simplified forms and balanced compositions. #RedDotDesignAward #DesignConcept #DesignInnovation #Architecture #GeometricDesign

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Epson Design is Red Dot: Design Team of the Year 2026 🏆 Seiko Epson Corporation has been awarded one of the most prestigious honours in international design – joining the Red Dot Hall of Fame alongside names like Ferrari, Logitech, and BRP. Seiko Epson Corporation operates in four key business areas – printing solutions, visual communications (projectors), industrial robotics, as well as wearable and sensing technologies – and is distinguished by a consistent design strategy and strong innovative capability. Rooted in Japan's Shinshu region and shaped by a tradition of precision craftsmanship, Epson Design follows the principle of "Sho-Sho-Sei": efficient, compact, and precise. Their approach balances technological innovation with genuine human-centred thinking – always with care for the people using the products and the resources behind them. 🔴 Professor Dr. Peter Zec, founder and CEO of Red Dot, congratulates Epson Design on this creative achievement: "With exceptional clarity and consistency, Epson has created a remarkably broad portfolio and translates technological innovation with great assurance into accessible, human-centred solutions – precise and carefully composed in their expression. The design approach is defined by a strong sense of harmony – between form and function and between technological precision and user experience."   🎉 The official award ceremony takes place on 7 July 2026 at the @aalto_musiktheater_essen in Essen. Congratulations to the entire Epson Design team. 👏   #RedDotDesignAward #EpsonDesign #DesignTeamOfTheYear #RedDotAward2026 #ProductDesign

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✨ Work vehicles. Intelligent systems. Mobility reimagined. From agriculture and logistics to construction environments, these concepts explore how thoughtful design can enhance commercial vehicles to better support productivity, autonomy and future mobility for work that build, move and sustain our world. 🏆 YPV-L The YPV-L tractor by Yanmar Holdings Co., Ltd.​ explores the future of sustainable agriculture using a modular platform that supports both farming and construction tasks. Designed for increased visibility and adaptability, it can also be configured for autonomous operation. 🏆 Rolling Jenny Rolling Jenny by @afry.official is a goods-centric transport solution designed for silent, autonomous operation. Built for continuous 24/7 logistics, it reduces standstills while maximising productivity and sustainability. 🏆 LANDCROS One LANDCROS One is Hitachi Construction Machinery Europe's vision for a smarter, safer and more sustainable construction future, developed in partnership with Granstudio. The concept introduces adaptive propulsion systems enabling flexible and eco-friendly operations. Through its phygital interface - blending physical and digital controls into a seamless user experience - LANDCROS One reimagines how future generations may interact with construction machinery. #RedDotDesignAward #DesignConcept #MobilityDesign #CommercialVehicles #IndustrialDesign

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✨ Everyday objects. Sensory experiences. Thoughtful living. From lighting and sound to air and tactile interaction, these concepts explore how design can influence the atmosphere and comfort of our living environments within the home. 🏆 Loom Loom by @goldmedalindia how we engage with everyday objects. Inspired by mid-century design, this retro-futuristic switch combines elegant materials with interactive lighting, turning a functional switch into a sensory experience responding to user input. 🏆 Rotating Air Steward Designed to meet users’ multi-dimensional air needs, the Rotating Air Steward by Gree Electric Appliances, Inc. of Zhuhai introduces partition doors and air conditioning for large areas. When opened and rotated 90 degrees, it can serve both living rooms and bedrooms simultaneously. 🏆 Aalto F5 Uniting powerful sound and beautiful design, Aalto F5 by @basalte.be balanced audio across the spectrum from deep bass tones to rich midrange and crystal-clear high frequencies. 🏆 Levitation+​ Levitation+(Zhejiang A&F University)​combines aroma, light and sound therapy in a single device. Its diffuser emits a soft fragrant mist while light reflects from a metallic plate, creating a calming sensory environment. How might your next concept reshape the way we experience our home? #RedDotDesignAward #DesignConcept #InteriorDesign #HomeDesign #LivingEnvironment

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✨ Rugged landscapes. Boundless exploration. Vehicles built for the unknown. From desert terrains to off-road trails, these concepts explore how design can expand the capabilities of vehicles beyond conventional roads, combining performance, resilience and versatility for new adventures 🏆 X Gran Equator X Gran Equator, a lifestyle-oriented vehicle concept by @genesis_worldwide, balances sophistication with ruggedness. The design embraces harmonious contrasts, stripping away unnecessary elements while introducing features such as an integrated roof rack and clamshell tailgate. 🏆 Kia PV5 WKNDR Based on @kiausa​ recently introduced line of EV PBVs, the PV5 WKNDR Concept reimagines the outdoor adventure van. Equipped with off-road tyres and a flexible interior, the vehicle is designed as an escape pod for long weekends in nature. A first-of-its-kind ‘gear head’ storage system provides sheltered off-board storage when stationary, freeing interior space. The system can even transform into a mobile pantry for cooking outdoors. The WKNDR supports self-sufficient travel and its modular rail system enables plug-and-play setup for new adventures. 🏆 M-Hunter M-Hunter by Dongfeng Motor Corporation is an all-terrain extreme off-road car designed for durability and performance. Featuring lightweight construction, obstacle-crossing capabilities and advanced suspension systems, it delivers strong performance even in the harshest environments. 🏆 Geely Galaxy Cruiser Geely Galaxy Cruiser by @geelydesign blends rugged capability with modern technology. Its full-bodied exterior, military-grade battery and smart assistance systems support confident navigation and communication even in remote environments. #RedDotDesignAward #DesignConcept #FutureMobility #VehicleDesign #OutdoorAdventure

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✨ Smaller vehicles. Smarter cities. New ways to move. From compact micromobility devices to intelligent urban transport, these concepts explore how design can support more flexible and sustainable ways of moving through our cities. 🏆 Nano Mobility Nano Mobility by @hyundaimotorgroup.officialis designed to realise purpose-built mobility. Its simplified structure powers in-wheel motors and integrates autonomous driving, ride-hailing and fleet management systems. 🏆 EV Urban Concept The EV Urban Concept by @hondajpenvisions near-future mobility that coexists with society and expands mobility for all, aiming to reduce accidents and environmental impact. It offers a new user experience by fusing software and hardware. �🏆 BajaBoard G4X Ultra As an all-terrain off-road electric skateboard, the BajaBoard G4X Ultra by BajaBoard Technology (Chengdu) Co., Ltd.​stands out for its high recognition, performance and durability. Made from aviation-grade aluminium alloy and high-strength steel, it features a four-wheel multi-link independent suspension and a switchable motor system. Equipped with 10-inch pneumatic anti-skid tyres, the board provides excellent grip and stability across complex terrains. With a 1243Wh battery and one-hour fast charging, it offers a range of up to 50km. 🏆 Juice Mobility Juice by @ridejuice​ introduces a new approach to urban mobility with the Cargo Kickscooter, a compact electric reverse-trike designed for efficient last-mile delivery. Built to handle narrow city streets, its modular cargo system adapts to various everyday needs, from groceries to small parcels or even pets. �How might your next concept transform the way people move through cities? Submit your idea to the Red Dot Award: Design Concept and share your vision with the world. �⏰ Final countdown! Submissions for the Red Dot Award: Design Concept 2026 are possible until 29 April 2026. #RedDotDesignAward #DesignConcept #UrbanMobility #PersonalMobility #FutureMobility

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⏰ Last chance: Latecomer phase is now open!​ Final call to submit your work to the Red Dot Award: Brands & Communication Design 2026. If your project stands out through strong ideas, clear concepts and bold execution — now is the moment. 🏆 Winners gain international recognition, are showcased in the Red Dot Design Museum, featured in the International Yearbook Brands & Communication Design and celebrated at the Red Dot Gala in Berlin. 👉 Don’t miss your chance — submit now. #RedDotAward #CommunicationDesign #CallForEntries #DesignAward #CreativeExcellence

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✨ From climate-responsive structures to modular urban furniture. These concepts explore how design can improve public spaces into more inclusive, adaptive and engaging environments. 🏆 sPOTs by Wang Danwei draws inspiration from potted plants to reduce urban heat. Suspended planters create shade, while recycled clay bricks with light mortar reflect heat. Combining greenery, recycled materials and passive cooling, it creates a comfortable communal microclimate. 🏆 Farmfit @ The Sharp by @posco_enc reimagines community gardens as inclusive, multi-generational spaces. A circular layout encourages interaction, while modular elements enhance safety, comfort and flexibility for all users. 🏆 Superlink Superlink by Xu Peng transforms public infrastructure with a modular, sensor-based socket system. Made from recyclable aluminium, it enables flexible use for recreation, events and more — empowering communities to shape adaptable public spaces. How might your next concept improve the way people experience public spaces? ⏰ Submit now! Submissions for the Red Dot Award: Design Concept 2026 are possible until 29 April 2026. Link in bio. #RedDotDesignAward #DesignConcept #Sustainability #UrbanDesign #UrbanInnovation

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🔴 Three disciplines. One Red Dot. From Product Design to Brands & Communication Design and Design Concept — each award highlights a different perspective on design. In this reel, Lena walks you through all three, explaining their distinct orientations and focus areas. The Red Dot Gala for Product Design takes place in Essen, for Brands & Communication Design in Berlin, and for Design Concept in Singapore. 🤩 Which stage will be yours? #RedDotDesignAward #ProductDesign #BrandsandCommunicationDesign #DesignConcept

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