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  • Presse-Einladung: Red Dot Gala 2026

    Preisverleihung | Freitag, 6. November | Konzerthaus Berlin
    » zur Presseakkreditierung
    Am 6. November 2026 bringt der Red Dot Award: Brands & Communication Design die internationale Design- und Kreativszene im Konzerthaus Berlin zusammen. Die ausgezeichneten Agenturen, Designer und Kreativen kommen nach Berlin, um die besten Arbeiten des Wettbewerbs zu feiern und ihre Trophäen au

  • Save the Date – Red Dot Award: Product Design 2027 startet in Kürze

    Am 14. September geht der internationale Wettbewerb für Produktdesign, der Red Dot Award: Product Design, in die nächste Runde. Von der Gabel bis zum Gabelstapler können Produkte in 52 Kategorien eingereicht werden. Die internationale Red Dot Jury, bestehend aus rund 40 Expertinnen und Experten aus unterschiedlichen Designbereichen, berät im Anschluss über die Vergabe der Auszeichnungen „Red Dot“

  • Die Sieger des Red Dot Award: Brands & Communication Design 2026 stehen fest

    Medien können bereits jetzt individuelle Auszüge aus den Wettbewerbsergebnissen für ihre Berichterstattung anfordern
    » Siegerliste anfordern
    Die Entscheidungen im Red Dot Award: Brands & Communication Design 2026 sind gefallen. Ausgezeichnet wurden Agenturen, Unternehmen, Inhouse-Teams und selbstständige Designer aus aller Welt, deren Markenauftritte, Kampagnen und Kommunikationsprojekte

  • Automobile, Motorräder und Chefdesigner auf Zollverein: Presse-Einladung zur Red Dot Award Ceremony 2026

    Am 7. Juli 2026 werden auf dem UNESCO-Welterbe Zollverein zahlreiche im Red Dot Award: Product Design 2026 ausgezeichnete Automobile und Motorräder präsentiert. Vor Ort werden zudem Chefdesigner sowie hochrangige Vertreterinnen und Vertreter der ausgezeichneten Unternehmen anwesend sein.
    Für die Automobilfachpresse entsteht damit ein konzentrierter Zugang zu aktuellen Positionen im Fahrzeugdesi

  • Red Dot Gala 2026 live auf YouTube

    Am 7. Juli 2026 zeichnet der Red Dot Design Award im Aalto-Theater in Essen die besten Produktdesigns des Jahres aus. Im Rahmen der Red Dot Gala erhalten die Red Dot: Best of the Best-Preisträgerinnen und -Preisträger des Red Dot Award: Product Design 2026 ihre Trophäen auf der Bühne.
    Die Preisverleihung wird live auf dem YouTube-Kanal von Red Dot übertragen. Der Livestream beginnt am 7. Juli u

  • Red Dot Award: Product Design 2026 – Preisträger stehen fest

    Die Sieger des Red Dot Award: Product Design 2026 stehen fest. Die ausgezeichneten Produkte werden ab Juli auf den Plattformen von Red Dot veröffentlicht. Fachpressevertreter können ab sofort eine Auswahl prämierter Produkte entsprechend ihrem Themengebiet anfordern.
    Siegerlisten anfordern
    Pressevertretern ermöglichen wir ab heute Einsicht in die Ergebnisse des Red Dot Award: Product Design

  • Red Dot stellt Jury für Brands & Communication Design 2026 vor

    Für den Red Dot Award: Brands & Communication Design 2026 steht die Jury fest. 30 Expertinnen und Experten aus Design, Wissenschaft, Medien und Beratung bewerten die eingereichten Arbeiten und Marken.
    Die international besetzte Jury bringt unterschiedliche fachliche und kulturelle Perspektiven in den Wettbewerb ein. Sie beurteilt Einreichungen im Hinblick auf gestalterische Qualität, kreati

Social Media

Welcome to the Red Dot Jury 2027, Francesca Lanzavecchia! 🔴 The Milan-based designer and Creative Director is co-founder of Lanzavecchia + Wai and leads Francesca Lanzavecchia Studio. Her approach combines craftsmanship, material research and storytelling – what she calls “industrial poetry”. 💬 What are you most excited about as you join our jury? What excites me most is the chance to step outside my own practice and take a close look at such a broad cross-section of product design today. I am curious to see which ideas, materials and approaches feel genuinely relevant when you encounter the objects themselves, beyond images and communication. I am equally looking forward to the exchange with the other jurors, because different perspectives can completely change the way you read a product. 💬 Which quality do you believe is often underestimated in product design? I think care is still underestimated. By care, I mean designing for people as they really are, with different ages, bodies, abilities and moments of fragility, rather than for an abstract ideal user. Often the best design simply makes life easier, more intuitive or more dignified without drawing attention to the fact that it is doing so. 💬 What has been the most valuable lesson you've learned throughout your career? Probably to listen. You need to know what matters in a project, but also leave enough space for other people, materials and processes to make it better. 👉 Get to know Francesca and the Red Dot Jury 2027. Link in bio. #RedDotDesignAward #ProductDesign #RedDotJury

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Young Professional success story: Arnau Donate Duch! 🏆 One year ago, Arnau took part in the Young Professionals Application Day. Now in 2026, he is a Red Dot winner with the product Phare C1, an AI-powered smoke detector that reimagines everyday safety. Inspired by his experiences after moving from Barcelona to London, Arnau developed a product that combines intelligent hazard detection with an intuitive interface and a design that integrates naturally into the home. 💬 In what ways has participating in the Red Dot Award: Product Design impacted your growth or career as a young professional? When I was a design student I looked up to the Red Dot Award. [...] Having received an award now, 10 years later, closes that circle and carries a lot of meaning. It gives visibility to both the challenges we are working on and the solution we’ve built and recognises the quality of the thought and work behind it. 💬 What’s your top tip for young designers just starting out? I’d tell them to embrace multidisciplinarity. […] the value of connecting ideas from different fields, thinking in analogies, metaphors and first principles, is often underrated and can give birth to some of the best ideas and designs. 📅 Starting a career in design is not always easy. On 18 November 2026, the Young Professionals Application Day gives designers who graduated no more than five years ago the chance to win one of 50 free registrations for the Red Dot Award: Product Design 2027. 🚀 Find out how to apply and read the full interview in the Red Dot Magazine. Links in bio. #RedDotDesignAward #ProductDesign #YoungProfessionals #EmergingDesigners

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🏆 Bloomy wins the Red Dot: Peter Zec Prize 2026!   A blooming success for the next generation of designers! Developed by students from Dalian Minzu University and Beijing City University in China, Bloomy is a portable camping stove that unfolds like a flower to accommodate different cookware sizes and closes into a compact bud for easy storage.   At the award ceremony in Singapore, Professor Dr. Peter Zec, founder and CEO of Red Dot, presented the prestigious trophy to the young designers. The Red Dot: Peter Zec Prize also comes with a cash prize of SGD 10,000.   🔴 Congratulations to the entire team on this outstanding achievement!   #RedDotDesignAward #DesignConcept #PeterZecPrize #NextGenDesign #DesignExcellence

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Walk Me is Red Dot: Luminary 2026! 🏆   Developed by @toyotamotorcorporation (Japan), Walk Me has been named the Red Dot: Luminary 2026. Combining advanced robotics with a soft, furniture-inspired appearance, the highest honour in the Red Dot Award: Design Concept goes to the four-legged mobility partner that reimagines inclusive mobility, supporting independence, dignity and emotional connection.   The grand finale was marked by a special moment on stage, where Professor Dr. Peter Zec, founder and CEO of Red Dot, presented the Red Dot: Luminary trophy to Mr Takashi Nishimura and Ms Misako Kawata.   A fantastic celebration and award night to remember! Once again, huge congratulations to @toyota!   #RedDotDesignAward #DesignConcept #RedDotGala #DesignExcellence #DesignCommunity

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One night. A world of design. In Singapore. 🌏   Last Thursday (15 Oct), designers and teams from around the world came together in Singapore for the award ceremony of the Red Dot Award: Design Concept 2026 at the iconic Capitol Theatre.    It was an evening filled with excitement, pride and celebration. Beyond the trophies and accolades, it was a night to honour good design and celebrate the people shaping the future of design.   Huge congratulations to all winners! 🏆   Here’s a look back at some special moments of the night. Can you spot yourself? ✨   #RedDotDesignAward #DesignConcept #RedDotGala #DesignExcellence #DesignCommunity

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Regular phase is now open. 🔴   The Red Dot Award: Product Design 2027 enters its next registration phase. Submit your product and take the opportunity to present your design to the international Red Dot Jury.   💡What happens during the jury session? Around 40 international design experts come together for a multi-day evaluation process, testing, discussing and assessing the submitted products in their respective areas of expertise.   🎥 Real products. Real testing. Here’s a glimpse into the jury session 2026, where our jurors put products to the test.   Submitting early gives you more time to prepare your entry and contact our team if you need support. The regular phase ends 11 December 2026.   👉 Submit now! Link in bio.   #RedDotDesignAward #ProductDesign #CallForEntries #IndustrialDesign #DesignExcellence

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Meet @elastiquedesign – Red Dot: Agency of the Year 2026 🏆 Their work seeks out the unexpected, creating moments of friction that make people pause, look again and engage. Let‘s dive into some of their Red Dot and Best of the Best-awarded projects. #RedDotDesignAward #Elastique #AgencyoftheYear #UNHATE BY ARTISTIC INTELLIGENCE @deutschetelekom Turning hate into art with the help of AI. 🏆 Red Dot: Best of the Best 2023 🔴 Category: Interface & User Experience Design | User Interfaces An immersive, interactive media installation inviting people to take a stand against online hate by transforming hurtful comments into art with different AI systems. #Telekom #Unhate #UI #UX @brabus Signature Night 2023 Where super sports cars meet the runway. 🏆 Red Dot: Best of the Best 2024 🔴 Category: Spatial Communication | Event Design An immersive car fashion show combining customised super sports cars with stage design, sound, visuals and light – culminating in a dress handcrafted from the leather of a Mercedes-Maybach S 680. #Brabus #Eventdesign #Fashionshow #Carshow Mirror Me A self-portrait that never looks quite the same. 🏆 Red Dot: Best of the Best 2024 🔴 Category: Spatial Communication | Public Installations Two cobots move mirrors around the viewer, creating endless visual echoes. Just 20 seconds later, the experience becomes a video ready to download and share. #Publicinstallation #Mirror #Reflection Design Continuum – A Study in Sensory Experience A multisensory stage for @villeroyboch and @idealstandardofficial 🏆 Red Dot 2026 🔴 Category: Spatial Communication | Exhibition Design A multimedia concept combining interaction, projection mapping, generative sound and AI-generated imagery showcased the products of Villeroy & Boch and Ideal Standard in a progressive and striking setting at Milan Design Week. #Villeroyandboch #Milandesignweek #AI @kukaglobal Twinbots When human creativity meets technical precision. 🏆 Red Dot: Best of the Best 2026 🔴 Category: Spatial Communication | Live Performances In this installation created for KUKA, human creativity meets technical precision. Two street dancers set the rhythm, mirrored and reinterpre

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@elastiquedesign is Red Dot: Agency of the Year 2026 🏆   Simplicity. Clarity. Beauty. Fun. Four principles that define the creative approach of Elastique. – an agency known for its clear stance, experimental approach and bold execution.   Founded in Cologne in 2005, the independent, interdisciplinary creative agency was first recognised in the Red Dot Award in 2006 and has since accumulated an extensive list of distinctions.   From strategic storytelling and film to interactive installations and immersive environments, Elastique. searches for the surprising and unexpected. At the heart of its work is friction – moments that make people pause and leave a lasting impression, supported by a culture of mutual trust and the conviction that openness needs structure.   As Professor Dr. Peter Zec, founder and CEO of Red Dot, puts it: “The combination of conceptual clarity, a willingness to experiment with design and technological curiosity is what makes their work so special.”   We are proud to name Elastique. Red Dot: Agency of the Year 2026 – the highest distinction in the Red Dot Award: Brands & Communication Design.   On 6 November 2026, we look forward to celebrating Elastique. alongside this year’s winners at the Red Dot Gala in Berlin. 🪩   Congratulations to the entire team! 🔴   #RedDotDesignAward #AgencyOfTheYear #Elastique #CommunicationDesign

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Light enough to move freely. Strong enough to rely on.​ 🪽 At just five kilograms, the Rollz Air tackles one of the central challenges in walking aids: combining low weight with dependable stability. Its carbon frame, carefully balanced geometry and ergonomic components work together to create a rollator that is easy to handle and transport without compromising support. A clean, contemporary design deliberately moves away from a clinical appearance, making the Rollz Air not only a mobility aid but a product designed with independence and confidence in mind. Ⓒ Manufacturer & In-house design:​ @rollzint | Netherlands 🏆 Red Dot: Best of the Best | Product Design 2026 🔴 Category:​ Healthcare #RedDotDesignAward #ProductDesign2026 #HealthcareDesign #MobilityDesign #InclusiveDesign

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One system and a seamless transition.​ 🚲 The InLock system by Thule makes switching from cycling to everyday life effortless. An integrated guide rail lets Thule panniers slide onto the rack, lock securely with tactile and audible feedback, and detach just as easily. Off the bike, the clean interface allows the pannier to become a natural everyday companion. Ⓒ Manufacturer & In-house design:​ @thule | Sweden 🏆 Red Dot: Best of the Best | Product Design 2026 🔴 Category:​ Bicycles and Bicycle Accessories #RedDotDesignAward #ProductDesign2026 #Thule #BicycleDesign #UrbanMobility

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Seize your opportunity!​🔴 The Red Dot Award: Product Design 2027 is now open for entries.​ 🐣 Early Bird:​ 14 September – 9 October 2026 🕒 Regular:​ 10 October – 11 December 2026 🚨 Latecomer:​ 12 December 2026 – 15 January 2027 Submit early to benefit from a lower registration fee, more time to complete your registration and support from our Client Service team. 🚀 Young Professionals Application Day: 18 November 2026 Graduated no more than five years ago? Take your chance to win one of 50 free registration places. 👉 Submit your product in one of 52 categories. Link in bio. #RedDotDesignAward #ProductDesign #InnovativeDesign #IndustrialDesign #SustainableDesign

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More shade without closing the window.​☀️ The VELUX Roller Shutter rethinks exterior sun protection for roof windows. Mounted directly on the sash, the solution allows the window to remain open while the shutter is lowered – combining effective heat protection and light control with greater flexibility in everyday use. Durable aluminium, a simplified cord mechanism and a clean appearance make it a long-lasting addition to the roof. Available in any RAL colour, it can also be matched to different architectural settings and roof finishes. Ⓒ Manufacturer & In-house design:​ @velux | Denmark 🏆 Red Dot: Best of the Best | Product Design 2026 🔴 Category:​ Innovative Design #RedDotDesignAward #BestOfTheBest #ProductDesign2026 #InnovativeDesign #VELUX #BuildingDesign

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