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BE YOU, BE WOOW - DARE THE WOOW FILTER

Press release -

BE YOU, BE WOOW - DARE THE WOOW FILTER

DARE THE WOOW FILTER - SEE LIFE THROUGH WOOW

Stand out from the crowd, bend the rules and enjoy shattering every norm: WOOW proudly asserts and displays its values and colours in this vibrant and CRAZY new collection.

Just like their campaign, this booming brand offers a real positivity filter – the WOOW filter - to bring colour to your everyday life in style!

WOOW is the banner for those who are not afraid to stand out and push their limits: STAND OUT, BREAK FREE, NO GENDER... concepts with strongly evocative names that will surprise people!

A quest for freedom and the spirit of offbeat chic permeates the entire collection: pronounced shapes combined with end pieces that seem to pop out of the frame for a wider view; unexpected cut-outs invite you to broaden your field of vision... and your possibilities!

A new palette of colours and materials as a cultivation of the never-seen-before, like the ultra-blue colour or the explosive architectural marbled shell pattern, or an arty camouflage that makes gouache spring to mind.

Flirt with the limits, turn the classics upside down : surprise yourself, reinvent yourself, be WOOW.


STAND OUT

“Quirky glasses with explosive end pieces”

Stand Out 1 col. 008


Exceed your limits with STAND OUT!

The end pieces seem to pop out of the frame to explode in a splash of colour: an invitation to stand out from the crowd!

  • Two-tone acetate
  • Two shapes: hexagonal round and cateye
  • Unstructured and quirky
  • Glasses to get you outside the box


BREAK FREE

“Stated and refined glasses”

Break Free 2 col. 0313


Free yourself and feel the spread of your wings with BREAK FREE! A metal band is the basis for this model which slaloms between refinement and the provocative.

  • Combined metal and acetate
  • Two feline shapes
  • Fruity and liberated
  • Glasses to subvert convention


NO GENDER
“Break down genre barriers and smash boundaries!”

No Gender 1 col. 4006


Glasses that dare to be unisex without being neutral or basic? Hedge your bets with NO GENDER! A true must-have, these uncomplicated optics are based on a colour palette that cultivates both the masculine and the feminine.

  • Acetate
  • Two forms of neo-retro-inspiration: a panto and a square
  • Classic WOOW twist

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Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Please visit designeyeweargroup.com for more information on our brands.

Press contacts

Michaella

Press contact Public Relation

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Design Eyewear Group
Trindsoevej 11
8000 Aarhus
Denmark