This season, we celebrate contrast, character, and craft. From bold expressions in acetate to the refined lines of titanium, every new addition is designed with clarity of purpose and a confident point of view. Whether you’re drawn to sculptural silhouettes, layered materials, or quietly bold details, this is eyewear built to express individuality — and built to last.
SPARKLE
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Une collaboration émotionnelle autour de la couleur Alors que nous célébrons notre 30e anniversaire cette année, FACE A FACE est ravi d’annoncer une collaboration exceptionnelle avec la talentueuse Jessica Poundstone. Connue pour sa capacité à créer des superpositions de couleurs vibrantes et pleines de vie, l’artiste américaine a inspiré notre concept spécial anniversaire : Faces.
Des émotion
Chez ProDesign, l’innovation et l’attention portée à vos besoins et ceux consommateurs sont au cœur de notre démarche. C’est pourquoi nous avons à cœur de proposer, sur l’ensemble de nos montures en acétate, une option avec ou sans porte-plaquettes. Cette flexibilité représente l’une de nos plus grandes forces. Elle répond à une demande croissante du marché : celle d’offrir une monture qui allie s
A Colour Emotion CollaborationCelebrating our 30th anniversary this year, FACE A FACE is thrilled to announce an exciting collaboration with talented Jessica Poundstone. Known for her ability to create overlapping colours that pulse with life, the American artist’s vibrant colour palettes have inspired our special anniversary concept Faces.
Powerful Emotional ResponsesPoundstone’s ‘Power Co
The age-old debate between East and West London continues to spark discussions among London-ers and visitors alike. With distinct cultural identities, architectural styles and social atmospheres, both sides of the city offer unique experiences that contribute to Londons global appeal. For decades, East London has been celebrated for its rich history, artistic spirit and urban regeneration. In cont
Two new concepts enrich the work of this bold and creative brand, extending the Paris Olympics celebration even further: powerful progression and rapid ascent with STEP UP, and light jumps and obstacle leaps driven by the energy of JUMP JUMP… These inspired and determined frames carry the energy and vibrancy that define the brand’s identity.
STEP UP
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Designed to elevate
This season, we continue our legacy of blending Danish design DNA with timeless style. Our March launch introduces frames that balance refinement with bold expression, ensuring every detail is as functional as it is beautiful.
With a focus on precision, presence, and a deep-rooted understanding of form, this season’s collection is crafted for the generations to come — a testament to Prodesign’s
This year, FACE A FACE is turning 30. It's been three inspiring decades. Now, we're looking towards the future, building on the foundation that we crafted.
Ever more avant-garde and visionary, FACE A FACE is redefining this age of maturity and transforming its 30 years into a 3.0 journey into the future of creative design. FACE A FACE 3.0 marks the next chapter - taking the brand to the next le
This year, FACE A FACE is turning 30. It's been three inspiring decades. Now, we're looking towards the future, building on the foundation that we crafted.
Ever more avant-garde and visionary, FACE A FACE is redefining this age of maturity and transforming its 30 years into a 3.0 journey into the future of creative design. FACE A FACE 3.0 marks the next chapter—taking the brand to the next leve
What happens when colour stops being ‘just colour’ and transforms into a culmination of our emotions? For this spring twist, the French brand FACE A FACE takes its experimental quest to new heights, transforming the work on COLOUR FUSION into a full INFUSION.
HYPNO
"HYPNO offers a one-of-a-kind visual experience!"
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This avant-garde concept challenges the norms of class
Always further, always higher, always stronger: the new WOOW collection promises to coach you and help you exceed your limits! If life is a competition of style, the designers of the French brand have definitely brought their A-game with optical and sunglass styles that pay homage to your (future) achievements and everyday victories, big or small. Yes, at WOOW, the flame of joy and the sharing, cr
Welcome to London — where the raw, artistic energy of the East meets the sophisticated, timeless elegance of the West. William Morris is born from this dynamic interplay, crafting eyewear that embodies the city’s dual character.
BARBICAN
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Creative and sleek the Barbican was designed and inspired by the Barbican Estate, which was built and inspired by the Bauhaus design
Step into a new season of design mastery with Prodesign’s 2025 collection—a showcase of craftsmanship, innovative materials, and bold aesthetics tailored for everyone who appreciate quality in every detail. This year, Prodesign’s collection redefines classic styles with new shapes, unique materials, and thoughtfully engineered details, all crafted to enhance personality and comfort — across genera
Since 1973, our design philosophy has been deeply rooted in the rich tradition of Danish craftsmanship—a tradition that continues to guide us today. To us, exceptional eyewear is meticulously designed inside and out. While some might take this for granted, we see it as essential.
From the classic styles and materials to the more progressive options, each piece stands out. Some are defined by th
As we continue our journey of exploration and self-expression, BRIDGE.pdi introduces its latest collection—an evolution of our signature style, still inspired by the raw elements of nature, now with even more forceful design choices. With our new collection, we invite you to experience a series of frames that let you explore and find your own sense of expression. Embrace the journey, cross the bri
A new era is dawning for the French brand FACE A FACE, which has delved into the heart of its research for this unique collection: sculpting colour! The French brand paves the way for fundamental and experimental research on the power and expression of colour, its magic, its evocation, and its interpretation that invokes the feelings we hold deep down.
Invent something new and original. Turn co
William Morris London; born and designed in London—is inspired by its creative pulse and polished charm. Our collections are diverse and our design approach is distinct, enabling you to carry the essence and character of London wherever you go. William Morris London is the brand that delivers on a promise of showing the world, what London is really about. Our eyewear shines in the stories and crea
PRODESIGN. OF COURSE.
At Prodesign, we create eyewear for everyone and for all time. We proudly say that our eyewear is made for generations, allowing you to stay with us for a lifetime. We do not take this responsibility lightly, but we do take pride in a design philosophy that has stood the test of time and continues to resonate globally.
CLEO
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Inspired by ancient Eg
Design Eyewear Group is proud to announce that CENSUR, a standout creation under the Prodesign brand, has won the esteemed SILMO d'Or 2024 in the "Sunglasses - Eyewear Designer" category. This recognition highlights the groundbreaking creativity and bold design philosophy behind the DANCE design lab's first collection.
CENSUR is a result of a unique collaboration between Danish and French desig
Design Eyewear Group is thrilled to announce the launch of DANCE, a distinct new drop of eyewear born from a rare in-house creative collaboration between French and Danish designers. This dynamic fusion fuels the creative spark of designing eyewear and drives creative momentum.
DANCE is the name of Design Eyewear Group’s design lab. It alludes to the origins of the two design teams, DANMARK (De
