Press release -
FACE A FACE, SOFT POWER
SOFT POWER
Face à Face 3.0 evolves, asserts itself, breaks free. Femininity here is sharp, powerful, unapologetic. Lines sharpen, volumes stand out, curves clash with angles.
Concepts like MINDS and ETTO embody this boldness: sculpted, geometric frames that reveal unexpected colours, from futuristic green to ultraviolet via burnt orange. Every detail, every flash of shade, every tension of form reveals a new character.
The material breathes, stretches, curves, revealing a shifting, untameable femininity.
Here, strength takes the form of a caress, and softness becomes a statement. A collection designed for those who live fully in all their contrasts.
MINDS
Prismatic Vision
Angles and lines converse in silence. A kaleidoscope of ideas and light. The gaze captures the world and decodes it. A depth that goes beyond the frame.
Concept points:
- Play of facets reminiscent of a kaleidoscope.
- A hexagon turning within a hexagon, like a camera diaphragm.
- Sophisticated yet perfectly balanced on the face.
ETTO
Geometrical poetry
Between mechanical precision and visual poetry, the temple holds its place with character. Like held in a vice, the parallelepiped suspends the gaze.
Geometry becomes sculpture.
Concept points:
- Rectangular piece clamped like in a vice (phonetic reference to “étau”).
- Crisp, precise geometry.
- The square element creates both the point of tension and the opening of the gaze.
PHOEBE
Weightless
Crystalline flashes, a sensation of levitation. Light glides over pastel shades. A delicate frame that seems to dance around the face. The gaze, suspended among the stars.
Concept points:
- Airy and light, as if in levitation.
- Round shapes, as if cut into suspended fragments.
- A fluid, dreamy pair where the frame follows the gaze.
BOCCA CHANCE
Fortune’s eye
Sharp geometry, lines that breathe. Organic shape, proudly irregular. A pair that burns with incandescence. A pair unafraid to challenge fortune.
Concept points:
- Intense, informal pair that both attracts and defies.
- Geometric, imposing, luminous structure.
INFLATE
Volume with attitude
Thick. Rounded. Impulsive. A sunglass that amplifies the attitude. Movement and magnitude, colourful and luminous: the gaze opens up to the sun.
Concept points:
- Bold volume for a generous frame.
- Both statement-making and precise.
FLYNN
Light in fragments
Imposing shapes with softened angles, cut through by crisp pixels. Light flows through, carving out transparency. A silhouette appears, a subtle wink to a pixelated game, a small detail from our childhood.
Concept points:
- Separated-eye aesthetic with graphic motifs on bridge and endpieces.
- Subtle “pixel” touch.
- Smoky, masculine colour palette for men.
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Design is the heart of our company
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.
Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look, the dual spirit of London, and a calibrated German essence.
Please visit designeyeweargroup.com for more information on our brands.
