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Press release -

FACE A FACE, the F collection

The F Collection

Bolder, freer, more genuine Figures. Frictions between retro and Future. A blend of concepts that shape a new vision.

F is for Festival — it goes viral and spreads its good mood throughout the optical collection. A collection bolder, freer, more expressive — each frame a new horizon.

And of course, F stands for France — the French origin of our frames is now officially certified.

You see it, you want it— Furiously!

FIZZ

Fizz 1 col.2921

FIZZ : Sparkling / Pixel

FIZZ sparkles on the surface of the gaze. A colourful mosaic, sculpted bit by bit. A precious, digital touch. A sun frame coded to shine.

  • A “pixelated” frame
  • Precious stepped sculpting
  • A play between 2D and 3D

FILL

Fill 1 col.2045

FILL : Sunset

A line crosses the frame like a horizon. A reflection - a reading of the inner landscape. FILL completes the gaze, filling it with otherness. Inverted design, a counter field of emotion.

  • Horizontal lens cut
  • Contrast between soft shapes and radical cut
  • Effect of fullness and emptiness


FLARE


Flare 1 col.8761

FLARE : Luminous Fracture A stroke.

A flash. Perfect imbalance. The design is radical, with controlled asymmetry. A vivid line cuts across the face. The style is sharp, the gaze sparkles.

  • Assertive yet easy-to-wear asymmetry
  • A bold new ultra-rectangular shape
  • A shape that is iconic in itself

FLOW

Flow 1 col.811

FLOW : Glow with the Flow; A free-flowing design.

Smooth curves with playful accents. A sweet and sunny colour palette to shine all summer long.

  • The name FLOW evokes fluid and spontaneous design
  • Pointed outer eye corners
  • Fresh and luminous colours

FROST

Frost 1 col.2712

FROST : Solar Glaze

A frosted glaze coats the frame. Matte absorbs, shine illuminates. The contrast creates a tactile elegance. Sunglasses that send a shiver through the gaze.

  • Contrast between matte and shine in select colours
  • Sophisticated, subtle sculpting
  • A fusion of colour between upper and lower layers

For more information, please open the document below

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Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look and the dual spirit of London.

Please visit designeyeweargroup.com for more information on our brands.

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