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Press release -


For 50 years Prodesign has equaled high-quality eyewear. With a confident and experienced approach that is deeply rooted in our proud, Danish design history, we have created go-to eyewear across generations, fashion preferences, and country borders.

This season we shake things up a bit in the name of diversity, when we introduce new, bold colours and shapes to some of our most classic concepts. By adding popping purple, gaudy green, and over-the-top orange to the collection, we break our own boundaries and challenge the usual work procedures.

Prodesign is already known for its ability to target a wide range of individuals, and with the January 2023 launch we wish to attract even more, without ever compromising on our strong, Danish DNA. Prodesign is firmly anchored in Denmark, and with this launch we even introduce a concept that is named after our beloved hometown, Aarhus.

To celebrate our 50th anniversary, our designers have looked through the enormous back catalogue.

They found some of the old, treasured classics, gave them new, bold colours and shapes, and made them ready for return in 2023. We are very much looking forward for you to meet them.

Do not give up a classic - great design never goes out of style!


This characteristic concept offers strong shapes for both men and women. The beautiful two coloured front is indeed eye-catching and gives name to the concept. Titanium is lightweight as well as allergy friendly, and even though these shapes are full of details, they are still light which make them comfortable to wear.

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DIVIDE comes in 4 characteristic shapes: a small trapeze and a big butterfly for the women, and a square and rectangular shape for the men. All shapes are more voluminous in the top, which gives a light and characteristic look.


    The milling detail is the wow-effect of this concept and varies from shape to shape. The strong line adds character, while the soft and wavy ones add an ornamented touch.


    The milled detail provides the possibility of strong and fun colour combination in this concept. In addition, with this launch we have added gold and mother of pearl details to the feminine shapes.

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TRIANGLE is characterized by its unique geometrical hinge, which has been developed especially for this concept. Flexible hinges are usually sturdy, but this is delicate and light, and creates a unique look, which changes appearance depending on the temples being opened or closed.

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This concept has a technical approach: it is clean, minimalistic, and provides refined geometrical solutions. All details are thought through and handpicked to create a unique look and high comfortability.


    The acetate is carefully tumbled to make sure that the transition from acetate to metal hinge is perfectly aligned. Besides, the sharp temples fade smoothly into the end tips.


    TRIANGLE comes in both shiny and matte acetates with silver and gold hinges. Among the many different colours, you will find the Prodesign signature acetate orange.

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Get ready for a true colour explosion with VIBE.
With this concept we introduce four classic shapes, each with an option of no less than five different colours. This makes it impossible not to find a VIBE that fits perfectly; regardless of age, facial features, shape preferences, and go-to colours.

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Choose between two feminine, one unisex, and one male shape, making room for the ones who want subtle and toned-down eyewear, as well as those who long for the playful and bold choices.

    Vibe 3 col. 4215


    For 50 years Prodesign has made quality eyewear to the world from our headquarters in Aarhus, Denmark. AROS is a tribute to our origin and takes its inspiration from Danish architecture and design. Its geometrical and clean lines are a statement, and it takes courage to wear it.

    ProDesign AROS2 col. 9121

    Great design sometime takes time, and AROS has been under development for several years, because the advanced handcraft demands special equipment. But now it’s here, in its steady, geometrical design with Nordic vibes, ready to conquer the world.


      The characteristic shapes are accompanied by a wide range of bold colors like blue, red, green, and gold, which are perfect to soften up and personalize the industrial look of AROS.


      The front of AROS is milled from a thick plate of titanium, which gives the slim shape a wide profile. This makes it possible to hide thick lenses, without compromising on the clean look.

    AROS 1 col. 2021

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    Design is the heart of our company

    Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

    Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

    Please visit for more information on our brands.



    Press contact Public Relation

    Design is the heart of our company

    Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

    Design Eyewear Group
    Trindsoevej 11
    8000 Aarhus