Press release -
Prodesign - Crafted to stand out
This season, we celebrate contrast, character, and craft. From bold expressions in acetate to the refined lines of titanium, every new addition is designed with clarity of purpose and a confident point of view. Whether you’re drawn to sculptural silhouettes, layered materials, or quietly bold details, this is eyewear built to express individuality — and built to last.
SPARKLE
SPARKLE is a celebration of expressive acetate — with sharp millings, layered colourways, and sculptural precision. Featuring custom two- and three-layer acetates, each frame is crafted with exact cuts that reveal vibrant middle layers in just the right places, including the front, temples, and even the temple tip. Every detail, down to the cut where temple meets front, is thoughtfully executed for maximum impact — and unmistakable Prodesign identity.
SIGNIFIC
SIGNIFIC is a bold, feminine acetate concept. Each frame is crafted in multi-coloured, gradient acetates that bring vibrance without losing sophistication. Look closer and you’ll find Prodesign's signature attention to detail: subtle facets around the lens and temple, and a softly rounded temple tip design — every element precisely placed to enhance the colour play and form.
PROFLEX ACE
PROFLEX ACE continues to evolve with two brand-new shapes and fresh colour updates across the collection. PROFLEX ACE 4 brings a modern twist to the round shape with a flat top. Made from toned-down transparent acetates, they let the unique flex-zone titanium hinge take centre stage.
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Design is the heart of our company
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.
Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look and the dual spirit of London.
Please visit designeyeweargroup.com for more information on our brands.
