Press release -
WILLIAM MORRIS - CHOOSE YOUR LONDON
The age-old debate between East and West London continues to spark discussions among London-ers and visitors alike. With distinct cultural identities, architectural styles and social atmospheres, both sides of the city offer unique experiences that contribute to Londons global appeal. For decades, East London has been celebrated for its rich history, artistic spirit and urban regeneration. In contrast, West London has long been synonymous with elegance, affluence, and timeless charm.
BETHNAL
A down to earth area in the heart of the East End, our new Bethnal frames introduce a playful new concept that take on the bright and colourful palettes seen along the famous Columbia Road flower market. The long-standing cafes, hip bars and hangouts including the V&A museum are the perfect place to wear these strong yet striking frames.
CANARY
Multi colour, fun yet elegant metal ladies frames in designs inspired by the trendy area of Canary Wharf. From sophisticated bars to elegant lounges - Canary Wharf caters to every taste and preference. 3 new shapes, created in metal sheets that are striking and finished in beautiful combination colours with subtle confetti tort temples.
QUEENS
Queensway in West London, is a cosmopolitan neighbourhood in West London, known for its elegant Victorian architecture. Stunning white stucco-fronted terraces and classic London Garden are the perfect place to wear these new styles. Chunky, classic bolder shapes that are perfect for West London style.
TOWER
London’s defining landmark, Tower Bridge captivates visitors with its rich history, stunning architecture and unique bascule mechanism. Our new Tower concept reflects the same craftsmanship as its namesake, using robust stainless steel, with engineered spring hinges. Industrial and muted colour block colours offer a conservative men’s style.
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Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.
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