Press release -
WOOW - Let's play
Take a deep breath, roll the dice and watch – every throw is a winner with this new WOOW collection!
The French brand is more confident than ever in asserting its identity and signature style by rewriting the rules of the game. Optimistic and mischievous, these new optical and sun concepts turn every day into a true playground – where every detail becomes strategy, every shape a calculated risk, every colour a bold bet.
FAIR PLAY
"Reveal yourself with total transparency in FAIR PLAY"
Nothing to hide with FAIR PLAY! Transparent layers, shimmer, fin-like carvings – all designed to catch the eye with subtlety and grace. The combined structure plays with contrast and delicacy. Style, mastered with lightness. That’s FAIR PLAY.
CHECK MATE
"CHECK MATE: put your opponent in check"
Everyone knows – you’re always a few moves ahead. A colour accent redraws CHECK MATE’s silhouette with a nod to chess piece cuts. With precise, sculpted 3D design – a masterstroke.
HEART QUEEN
"You're the queen. And you play to win with HEART QUEEN"
HEART QUEEN unveils the collection’s masterpiece: a boldly structured frame for women who lead, decide and reign. Bi-colour design shapes the face like a graphic shield – a symbol of pride and strategy. HEART QUEEN doesn’t just play the game – she rewrites it.
LEVEL UP
"Rise in style and power. Luck is on your side with LEVEL UP"
Looking for the perfect frame to face every challenge? LEVEL UP is here to elevate. Tri-colour metal and dotted patterns create a stair-like graphic that’s more than stylish – it lifts you up, up, up!
SUPER SPIN
"Create movement and momentum. Spin the wheel with SUPER SPIN"
With SUPER SPIN, everything is in motion, unique and hypnotic, they offer a magnetic gaze. A hexagonal pantos revealed through an asymmetric detail that spins around the dial. A statement piece that will turn heads!
SUPER TACTIC
"Play in pairs. Find your new partner-in-crime with SUPER TACTIC"
SUPER TACTIC plays with contrasts and double meanings! A bi-colour frame that merges angles and curves, square and round, positive and negative. Unexpected corners appear: a visual puzzle to wear solo or in pairs. Four corners like a card game, a gaze that intrigues – your move!
For more information, please open the document below!
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Design is the heart of our company
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.
Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look and the dual spirit of London.
Please visit designeyeweargroup.com for more information on our brands.
