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Didriksons invited inspiring guests from the French fashion industry to their pop-up shop in Paris.
Didriksons invited inspiring guests from the French fashion industry to their pop-up shop in Paris.

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High Profile Visitors at Didriksons’ Pop-Up Shop Event in Paris

Didriksons recently opened the doors to an evening of Swedish tapas, bubbly drinks, and upbeat music played by the French DJ Klemee in their Paris pop-up shop. The happy crowd was a fun and inspiring mix of stylists, designers, influencers, journalists, buyers, and representatives from the Swedish Embassy, who all came to explore the vegan jackets in their sustainably directed shop, open at iconic Heureux Les Curieux until the end of January. The great turn-up of key people in the French fashion industry adds to the buzz of the brand already happening in Paris and is highly valued for Didriksons’ journey towards being known globally as the Swedish Jacket Brand.

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The Swedish Jacket Brand since 1913

Didriksons was founded in 1913 in the Swedish archipelago by Julius and Hanna Didrikson, with the vision to keep fishermen dry and warm. Over a century later, the company is one of Scandinavia’s leading brands for jackets. Didriksons is present in 25 countries with their own e-commerce in 19 markets. The company is owned by Adelis Equity and has its head office in Borås, the Swedish city of textiles.

didriksons.com

Didriksons
Prognosgatan 8
504 64 Borås
Sweden
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