– Styling your trench coat with layers allows you to extend the season of your jacket, says Emma Elwin as she interprets the SS23 trench coat collection of Didriksons.

Press release - 15 March 2023 09:00

Style and sustainability role model Emma Elwin interprets Didriksons' SS23 trench coat collection

Didriksons has invited Emma Elwin, the co-founder of the sustainable vintage shop Out for Lunch and style platform Make it last, to style their new collection of trench coats and inspire a timeless, classic wardrobe. They share the same view of always having the importance of timelessness and sustainability as their primary focus, and they want to inspire a sustainable wardrobe through long-lasting quality, responsible materials, and fewer purchases.

How to create a long-living or capsule wardrobe?

– I try to only invest in clothes that I can see myself wearing in ten years. I always ask myself if the garment I'm going to buy will go with at least eight pieces I already own, to know I will be able to wear it as much as possible. For me, a high-quality trench coat is one of the most timeless pieces of clothing as it always stays modern and relevant. The coat has been around for so long and can be worn throughout life, regardless of your style and age. Also, it's a perfect piece for the in-between seasons, and I like my outerwear slightly looser so I can wear a warm sweater underneath to use the jacket in early spring and well into autumn, says Emma Elwin.

How to style a trench coat?

– I wear my trench coat with jeans, a t-shirt, and sneakers for the everyday outfit, but also with a silk dress and heels for a dinner date. It is easy to dress up and down – a piece that works with everything, always. I love to style monochrome outfits and here I have created looks in different shades of camel/khaki or navy, shades that complement each other. A beige trench coat looks so fresh and crisp when you match it with various shades of white. I like to invest in colours that I never get tired of, which is why my wardrobe consists of blue, black, brown, and beige garments but I add a colourful scarf or bag to spark it up. The fact that a coat works just as well with a dress as with trousers and has a silhouette that can be varied with an open or closed belt, makes the trench coat such an incredibly versatile piece for any occasion, Emma continues.

The trench coat collection is available at didriksons.com and in stores now.

Alvina Trench Coat 500€ | 64% Recycled Polyester, 36% Organic Cotton | EU size 34–46

Blanka Trench Coat 400€ | 64% Recycled Polyester, 36% Organic Cotton | EU size 34–46

Gry Trench Coat 300€ | 100% Galon® polyurethane | EU size 34–46

Topics

Contacts

Press

Press contact press@didriksons.com

Related media Download images for media use

emma_elwin_didriksons_alvina_trench_coat_ss23

emma_elwin_didriksons_alvina_trench_coat_ss23
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .jpg
Size: 1920 x 1080, 235 KB

alvina_blanka_emmaelwin_didriksonsGS8A0588

alvina_blanka_emmaelwin_didriksonsGS8A0588
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .tiff
Size: 4480 x 6720, 86.2 MB

alvina_emmaelwin_didriksonsGS8A0156
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .tiff
Size: 4480 x 6720, 86.2 MB

alvina_emmaelwin_didriksonsGS8A0085
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .tiff
Size: 4480 x 6720, 86.2 MB

alvina_emmaelwin_didriksonsGS8A0269 1
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .tiff
Size: 4480 x 6720, 86.2 MB

alvina_emmaelwin_didriksonsGS8A0233 1
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .tiff
Size: 4480 x 6720, 86.2 MB

alvina_emmaelwin_didriksonsGS8A0332
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .tiff
Size: 4480 x 6720, 86.2 MB

alvina_emmaelwin_didriksonsGS8A0245
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .tiff
Size: 4480 x 6720, 86.2 MB

blanka_emmaelwin_didriksonsGS8A0666
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .tiff
Size: 4480 x 6720, 86.2 MB

blanka_emmaelwin_didriksonsGS8A0708
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .tiff
Size: 4480 x 6720, 86.2 MB

blanka_emmaelwin_didriksonsGS8A0635
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .tiff
Size: 5089 x 6720, 97.9 MB

gry_emmaelwin_didriksonsGS8A0437
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .tiff
Size: 4480 x 6720, 86.2 MB

gry_emmaelwin_didriksonsGS8A0366
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .tiff
Size: 3448 x 4781, 47.2 MB

gry_emmaelwin_didriksonsGS8A0468
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .tiff
Size: 4800 x 6720, 92.3 MB

alvina_womens_coat_long_didriksons_504551_569

alvina_womens_coat_long_didriksons_504551_569
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .png
Size: 2426 x 5508, 12.4 MB

alvina_womens_coat_long_didriksons_504551_999

alvina_womens_coat_long_didriksons_504551_999
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .png
Size: 2505 x 5554, 14.3 MB

gry_womens_coat_didriksons_504759_569
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .png
Size: 2489 x 4585, 9.69 MB

gry_womens_coat_didriksons_504759_999
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .png
Size: 2512 x 4620, 11.4 MB

blanka_womens_coat_didriksons_504570_N00

blanka_womens_coat_didriksons_504570_N00
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .png
Size: 2488 x 4474, 11 MB

blanka_womens_coat_didriksons_504570_600

blanka_womens_coat_didriksons_504570_600
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .png
Size: 2461 x 4540, 9.21 MB

Didriksons, the Swedish jacket brand, introduces its new business fashion range for spring/summer 2023

Didriksons, the Swedish jacket brand, celebrates 110 years of making jackets that allow people to spend more time outside. Their new spring collection is inspired by nature, with colours such as clay beige, desert pink, and dusty olive. The major introduction for their spring/summer 2023 collection is their business fashion range, where Alvina, a reinterpreted trench coat, plays the leading role.

Didriksons' pop-up shop at Heureux Les Curieux in Paris.

1 November 2022 08:00

Didriksons is back in Paris this autumn and winter

With a successful first appearance in 2021, the Swedish jacket brand Didriksons is back in France for a new 3-month pop-up store at iconic Heureux les Curieux, in Le Marais neighborhood in Paris. This is yet another step to increase brand awareness and desirability as a leading brand within the jacket category in Europe, while further strengthening its position in the French market.

Didriksons' Autumn/Winter campaign “Welcome to our hoods” pays tribute to their origin in coastal surroundings and takes place in Lofoten on the Norwegian coast.

20 June 2023 08:00

Didriksons celebrates 110 years of making jackets in their Autumn/Winter 2023 campaign “Welcome to our hoods”

This autumn marks the 110-year anniversary of the Swedish jacket brand Didriksons, and their AW23 collection is the result of more than a century of making jackets. Continuing to build their coastal heritage, they are still creating jackets to protect people from harsh weather, without losing sight of design, fit, and comfort. The AW23 campaign “Welcome to our hoods” pays tribute to their origin.

3 October 2023 08:27

Didriksons awarded “Best brand for functional wear” in Evimetrix Swedish Brand Award 2023

The Swedish jacket brand Didriksons has been named “Best brand for functional wear” in the 2023 Evimetrix Swedish Brand Award. Didriksons was selected winner among the nominees with the highest Customer Satisfaction Index, with Fjällräven and Helly Hansen as runner-ups.