The reinterpreted trench coat Alvina is the focus piece of Didriksons' spring/summer 2023 collection.

Press release - 10 January 2023 08:15

Didriksons, the Swedish jacket brand, introduces its new business fashion range for spring/summer 2023

This year, Didriksons, the Swedish jacket brand, celebrates 110 years of making jackets that allow people to spend more time outside. Their new spring collection is clearly inspired by nature, with colours such as clay beige, desert pink, and dusty olive.

The major introduction for their spring/summer 2023 collection is their business fashion range, where Alvina, the reinterpreted trench coat, plays the leading role.

– We are proud to present this new range of jackets and coats, and the attention to detail, material, and functionality are applied with the same craftsmanship that was born by the ocean more than a century ago. The outdoor community already knows us for the functionality and comfort our jackets offer, but this season we also want to show how you can look classy and professional on your way to the office in any weather, without having to compromise on the coat’s performance, says Åsa Björk, product manager at Didriksons.

Having been around for 110 years, heritage and timelessness are important for Didriksons. They put emphasis on the longevity of their jackets and coats, both in terms of design to last for years as well as the durability of the products. And they choose recycled material where possible, such as in the Alvina and Blanka coats for example, made of 64% recycled polyester and 36% organic cotton.

Discover the highlights from the new jacket collection in the below information and attached photos.

Available on didriksons.com and in stores from February, 2023.

Alvina Trench Coat, €500

64% Recycled Polyester, 36% Organic Cotton, EU size 34-46

Blanka Trench Coat, €400

64% Recycled Polyester, 36% Organic Cotton, EU size 34-46

Elna Jacket, €140

55% Recycled Polyamide, 45% Polyamide, EU size 32/34–44/46

Elna Parka, €180

55% Recycled Polyamide, 45% Polyamide, EU size 32/34–44/46

Isabella Parka, €180

100% Polyester, EU size 34-48

Mira Coat, €330

72% Organic Cotton, 28% Recycled Polyamide, EU size 34-48

Nadja Parka, €250

100% Polyester, EU size 34-48

Sonja Parka, €300

100% Polyester, EU size 32-46

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Press contact press@didriksons.com

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Didriksons proudly presents the most stylish and functional puffer jackets for this winter

The best way to keep warm while also looking great is to get yourself a highly fashionable puffer jacket. The easy-to-wear winter jacket is making a comeback this year and Didriksons has several models on offer that meet not only high functional requirements but also look good and are right on trend. Our Nomi, Fay, Filippa and Christa jackets are models that show it is always possible for style an

3 October 2022 07:00

Didriksons inspired by Japan in this autumn’s men’s collection

The Japanese lifestyle philosophy of Wabi Sabi (Wabi means ‘beautiful’ and Sabi means ‘worn’) is all about acknowledging that everything is in a constant process of change and that there is beauty in imperfection. This was the source of inspiration for the Didriksons design department developing the Men’s Autumn’s collection, that combines rusty, shabby camouflage design expressions with the clean

13 September 2022 07:00

Didriksons winter collection for children, with design elements inspired by nature and animal prints from Granelito

This winter’s specially designed children’s collection from Didriksons showcases the season’s new releases – the Snöfrid coat as well as updated winter classics such as the Polarbjörnen overall, Monte fleece jacket och Biggles hat. The collection was developed in cooperation with children’s clothing company Granelito’s designer and is based on their characteristic nature and animal prints as well

Didriksons' pop-up shop at Heureux Les Curieux in Paris.

1 November 2022 08:00

Didriksons is back in Paris this autumn and winter

With a successful first appearance in 2021, the Swedish jacket brand Didriksons is back in France for a new 3-month pop-up store at iconic Heureux les Curieux, in Le Marais neighborhood in Paris. This is yet another step to increase brand awareness and desirability as a leading brand within the jacket category in Europe, while further strengthening its position in the French market.

– The jacket is a central piece of the modern wardrobe and can replace your suit jacket or knitted sweater as your everyday garment, says August Gille, menswear designer at Didriksons.

29 March 2023 09:00

Didriksons presents its first office-ready jacket collection for men

Didriksons is introducing a new business jacket collection, designed for men to wear in- and outside office hours. A selection of jackets, parkas, and coats that take you to and from work in any weather, without compromising on your professional, stylish outfit.

– Styling your trench coat with layers allows you to extend the season of your jacket, says Emma Elwin as she interprets the SS23 trench coat collection of Didriksons.

15 March 2023 09:00

Style and sustainability role model Emma Elwin interprets Didriksons' SS23 trench coat collection

Didriksons has invited style and sustainability role model Emma Elwin to style their new collection of trench coats and inspire a timeless, classic wardrobe. They share the same view of having the importance of timelessness and sustainability as their primary focus, and want to inspire a sustainable wardrobe through long-lasting quality, responsible materials, and fewer purchases.

Didriksons' Autumn/Winter campaign “Welcome to our hoods” pays tribute to their origin in coastal surroundings and takes place in Lofoten on the Norwegian coast.

20 June 2023 08:00

Didriksons celebrates 110 years of making jackets in their Autumn/Winter 2023 campaign “Welcome to our hoods”

This autumn marks the 110-year anniversary of the Swedish jacket brand Didriksons, and their AW23 collection is the result of more than a century of making jackets. Continuing to build their coastal heritage, they are still creating jackets to protect people from harsh weather, without losing sight of design, fit, and comfort. The AW23 campaign “Welcome to our hoods” pays tribute to their origin.