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Huawei Hosted “Now Is Your Run – Talk With the Legends” Featuring Marathon Legends Eliud Kipchoge and Nordic Marathon record holder Alisa Vainio in Madrid, Uniting Global Runners
Under the banner of "Now is Your Run," Huawei brought together marathon legend Eliud Kipchoge, Nordic marathon record-holder Alisa Vainio, and elite global runners for an exclusive masterclass at Madrid’s Plaza del Callao, showcasing the HUAWEI WATCH GT Runner 2. The event merged elite athletic expertise with cutting-edge smart technology—co-creation with Kipchoge himself—reaffirming Huawei’s commitment to empowering every runner, from beginners to pros, through precision engineering and its core Active Rings philosophy: Enjoy your moment.
Nordic Marathon Record Holder Alisa Vainio Partners with Huawei
Alisa Vainio, Finland’s marathon star and Nordic record-holder, recently made history at the 2026 Sevilla Marathon by breaking both Finnish and Nordic women’s marathon records with a time of 2:20:39. As Huawei’s Nordic ambassador, Vainio combines her elite running expertise with Huawei’s advanced wearables, using the HUAWEI WATCH GT Runner 2 to support training, recovery, and daily activity tracking. The goal for the collaboration is to inspire all runners in the Nordics and beyond to enjoy movement. She emphasizes running as a way to build community, confidence, and joy in movement.
“I hope I can emphasize that running can be much more than just a sport. Don’t compare yourself to others and do your own thing.” Vainio says.
A Gathering of Legends: The Spirit of Running Redefined
The masterclass opened with a welcome from Alex Huang, CMO of Huawei Consumer Business Group, who anchored the event in Huawei’s core beliefs.
“At Huawei, we are committed to promoting health through running. This is the heart of our Active Rings mission: Enjoy Your Moment. Every move matters—big or small. We partner with Eliud Kipchoge, Alisa Vainio, and their teams because we share a powerful belief: No human is limited. The WATCH GT Runner 2 is more than a smartwatch. It is a tribute to the running spirit—inspired by runners and inspiring runners. We're here to celebrate every runner's journey. Because together, we can go further.”
Kipchoge was joined by Paris Olympian Yago Rojo, Alisa Vainio, and Rio 2016 German Olympian Philipp Pflieger, forming an elite panel exploring elite training and wearable tech synergy.
Elite Insights Meets Game-Changing Tech
The roundtable saw athletes share firsthand how the WATCH GT Runner 2 solved real training pain points. Kipchoge shared that the watch’s pacing guidance—born from his own running experience—put the data where it is most visible, empowering all runners to better control their pace. “Huawei believes in the same thing I do: making running accessible to everyone. Technology should support you, guide you, and give you confidence—so you can focus purely on the run.”
Rojo highlighted data’s transformative role in streamlining training; Vainio praised the watch for its accurate insights, which confirmed she had trained at the right level and provided dynamic recovery guidance to support her record build-up. Pflieger praised its precise pacing for sustaining consistency, balancing pro training and life to avoid burnout. All athletes emphasized running’s universal power to build resilience, clarity, and connection.
Unique "Now Is Your Run | Run Free With Kipchoge" Experience
Huawei capped the masterclass with an exclusive "Now Is Your Run | Run Free With Kipchoge" 2km session, led by Kipchoge and culminating in a thrilling sprint. The run embodied the global running community’s spirit of collective empowerment, celebrating every individual’s unique fitness journey and the joy of moving together.
The Future of Running Starts Now
"Now is Your Run" is more than a launch—it celebrates running, innovation, and untapped individual potential. Rooted in Active Rings, the event champions joyful, consistent movement, inspiring natural engagement with running. Powered by the HUAWEI WATCH GT Runner 2, Huawei invites the world to take the next step at their own pace, joining a global community united by one truth: Now is your run.
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About Huawei
Huawei's products and services are available in more than 170 countries and are used by a third of the world's population. Fourteen R&D centers have been set up in countries around the world with several in the Nordics. Huawei Consumer BG is one of Huawei's three business units and covers wearables, audio, PC, tablets, smartphones and cloud services, etc. Huawei's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
