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©Christian Mørkeberg
©Christian Mørkeberg

Pressemeddelelse -

Green gastronomy: NorthSide 2022 will be plant-based

When NorthSide 2022 kicks off on the 2nd to 4th of June, all food for both guests, artists, and volunteers will be plant-based and 100% ecological. The initiative strives to make the festival experience greener while taking the guests on a tasteful journey into the future of gastronomic adventures.

In 2022, the guests at NorthSide can once again expect to find themselves in the center of a sustainable quantum leap, when the annual menu will show a 100% ecological and plant-based selection of gastronomic festival evergreens combined with new exciting options:

“NorthSide is continuously working on raising the bar for sustainability. In 2014, we launched our first ecological beer in collaboration with Tuborg. In 2019, we removed all disposable plastic cups and stopped all sale of bottled water, and in 2022, plant-based food follows the transition to 100% green energy,” Festival Director of NorthSide, Brian Nielsen, says.

He continues:

“It’s in the DNA of NorthSide that there’s space and anticipation for us to pave the way for inspiration. Both when it comes to new music but also new sustainable initiatives like going plant-based. We strive to always surprise, challenge and take the lead, and to serve plant-based food is a natural next step on our journey towards more sustainability. It’s the future of food,” he says.

On this initiative, the festival has collaborated with The Vegetarian Society of Denmark and Organic Denmark, who’re behind The Plant-based Knowledge Centre, and they applaud the new direction for the food selection at NorthSide:

“When NorthSide decides to make the food at the festival plant-based and 100% ecological, they also send an important message that the future needs to be greener. One of the most important things that we, as individuals, can do for the climate is to eat greener and cut down on animal products; if we, simultaneously, choose ecological products, we’re also part of securing our groundwater, better conditions for animals, and a richer bio diversity in and surrounding the fields. NorthSide has taken the lead and has once again shown that they’re willing to take responsibility for a green conversion – this time by making visible that our eating habits are an essential part of the solution towards a more sustainable future,” Katrine Ejlerskov, Centre Leader of the Plant-based Knowledge Centre, says.

Festival favorites taking new shapes

Moving forward, NorthSide will collaborate with its food stands to develop delicious and delicate food that can inspire and challenge the attendee’s experiences with food. NorthSide is the first Danish festival to only serve plant-based food, and the festival will be launching the new food menu and serving a first taste of the new initiative once we get closer to the festival.

The last partout tickets for NorthSide will go on sale 1st of November at 10 am

An overwhelming amount of festival guests decided to hold on to their tickets from the cancelled years 2020 and 2021. The support means the world to NorthSide but as a consequence, there aren’t many tickets left for the festival. The announcement of the first musical acts will be leading up to the 1stof November when the last partout tickets will go on sale at 10 am CET through www.northside.dk.

Facts on ”a plant-based meal”

  • The Plant-based Knowledge Centre defines a plant-based meal as “a meal that is based on plants and can be supplemented with a small amount of animal products”*.
  • NorthSide has left out all meat and fish in their meals and will only use a maximum of 15% cheese, egg or mayonnaise per portion.
  • Meals that are vegetarian or vegan will be clearly marked.

Facts on sustainability on NorthSide

  • - In 2019, NorthSide exchanged all disposable plastic cups with cups made of reusable plastic
  • The festival is the first in Denmark to be plant-based from 2022.
  • From 2022, NorthSide will be carried out using 100% green energy.
  • Every year, NorthSide is developing a CO2 analysis in collaboration with A Greener Festival.

*Plant-based Knowledge Center (Danish)

Kategorier


NorthSide 2021 afvikles i Eskelunden ved Aarhus.

Besøg NorthSide.dk eller Facebook for mere om NorthSide.

Kontakt

Pressekontakt

Pressekontakt +45 48 88 00 81

Lars Esmarch

Pressekontakt PR Manager Presse & Kommunikation 48888811 northside.dk/presse

Relateret materiale

NorthSide afholdes i Eskelunden, Aarhus

NorthSide har på ti år udviklet sig fra en juni-dag på Tangkrogen med fem danske navne i 2010 og to udsolgte dage i Ådalen ved Aarhus med internationale topnavne i 2011 til en prisvindende festival i verdensklasse med 35.000 gæster og gennem tiden navne som Radiohead, Frank Ocean, Björk og Nick Cave på plakaten.

Både 2014 og 2015 var udsolgt med 35.000 gæster, og i 2017 var den tidligst udsolgte i festivalens historie og største med 40.000 gæster. NorthSide kunne i 2019 fejre 10-års jubilæum sammen med blandt andre New Order, Major Lazer, Khalid, Migos og Bon Iver.

NorthSide har et højt ambitionsniveau, der ikke kun reflekteres i et stort musikbudget og et ønske om at bringe endnu flere internationale topnavne til Aarhus, men også i et konstant arbejde for at stille de bedst mulige faciliteter til rådighed, når det kommer til lyd, lys og sceneopbygning, så både musikere og publikum vil få en fantastisk oplevelse på festivalen. Musikken vil altid være det vigtigste på NorthSide, og når kernepublikummet er kvalitetsbevidste musikelskere, skal dette naturligvis reflekteres både i programmet og i omgivelserne.

NorthSide har slået sig op på kerneværdierne Innovation, Bæredygtighed og Musik, og de tre punkter er fortsat i fokus både i det forberedende arbejde, på selve festivalpladsen, og når der skal vælges samarbejdspartnere. Eksempelvis er alt materiale til NorthSide trykt på stenpapir, som er den mest bæredygtige papirløsning, og man har eksperimenteret med ølkrus, der var lavet af mælkesukker fra majs og gulerødder, der nedbrydes i jorden efter et par måneder. I 2017 kunne man desuden præsentere et udvalg af mad, der som den første festival i Danmark var 100% økologisk på tværs af alle madboder samt artist- og crewcatering.

Fra festivalens side er man desuden interesseret i at aktivere det aarhusianske erhvervsliv samt trække på de enorme ressourcer, byen har at tilbyde både på uddannelsesinstitutionerne og i de forskellige foreninger og organisationer, der gennem året forsøger at sætte sit præg på byen. Dette er indtil videre blandt andet sket gennem workshops på Aarhus Universitet, oprettelse af en camino på Brabrandstien, forskellige barer på festivalpladsen, diverse kunstprojekter samt udviklingen af en bæredygtigheds- og innovationsstrategi.

Festivalen har gennem årene samarbejdet med Tuborg, AROS, Mejlgade For Mangfoldighed, Aarhus Kommune, GAFFA, Innovation Lab, WorldPerfect, SPOT Festival, Kaospiloterne, AU Center for Entreprenørskab og Innovation. Kunstakademiet, Arkitektskolen, Oppenheimer og mange andre for at skabe en innovativ festival, hvor det primære fokus naturligvis er på musikken, men hvor der er også plads til kreativitet, udsving, opfindsomhed, skævheder og samhørighed.

På særdeles kort tid er NorthSide blevet en aarhusiansk succeshistorie, der samtidig har udviklet sig til at være en af landets mest interessante kulturbegivenheder.