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Figures from our Nordic survey show that nearly 4 in 10 children worry that they spend too much time on their phones. This tells us something important: children want to use screens less, but find it difficult to limit their usage on their own. At the same time, only 1 in 10 parents say they are good digital role models. The goal of #ScreenFreeWeek is therefore to raise awareness about increasing screen use across the population and encourage children, young people, and adults to take a break from screens.