Press release —
DOYMA press release: Five languages, one mission: DOYMA unveils its new website
With the relaunch of its website, DOYMA GmbH & Co now offers a modern and internationally oriented online presence. The revamped website combines a contemporary design in line with the corporate identity of the family-run business from Oyten with a noticeable improvement in user-friendliness. The new website focuses primarily on the theme of internationalisation.
Multilingualism and accessibility
The content is now available in five different languages, laying the foundations for the further expansion of the family-run company DOYMA and strengthening its presence in international markets.
The relaunch also addresses the issue of accessibility and, with high-contrast colours, optimised font sizes and improved layout, ensures a significantly more pleasant user experience across all devices. Thanks to full mobile optimisation, the website can be used comfortably anytime, anywhere.
Less searching, more finding
The relaunch also brings a host of functional improvements. Among other things, the product search has been noticeably optimised and now delivers more precise results more quickly. The dealer search has also been revamped and made accessible. As well as a clear structure, the dealer search now offers users an improved layout. The optimised contact search and the new events section round off the website. In addition, the new ‘Solutions’ navigation tab will ensure that specific use cases are given greater prominence in future, thereby helping users find the right products and information more quickly. At the same time, the website’s basic navigation structure remains unchanged, ensuring that existing content is still easy to find.
Tobias Meints, Head of Marketing & Communications, sees the relaunch as a crucial milestone for the family-run business: “The new website embodies what DOYMA stands for: innovation, reliability and customer focus. With significantly improved user-friendliness, we can showcase our DOYMA products to their best advantage.”
“The website relaunch further develops DOYMA’s digital presence into a modern, internationally oriented platform. Through greater integration and utilisation of product data from the PIM system, content is managed more efficiently, displayed consistently and made available more quickly for different markets. “The new website thus strengthens the brand’s international visibility and supports DOYMA’s positioning as a leading expert in sealing and fire protection systems and heat pump installations,” said Manuela Köster-Struß, Head of International Digital Marketing.
With the relaunch of its website, DOYMA is sending a clear signal of innovation, user-centricity and international expansion.
