Edblad’s summer collection 2025 serves up love, sea & pasta!

An Italian love story

Love, sea & pasta are the watchwords for the 2025 summer collection from the Swedish jewellery brand Edblad. The inspiration comes from beautiful sparkling beaches, sun-drenched little squares and hot nights on Italy’s sunny coast. The result is confident, feminine, easy-to-wear and truly iconic jewellery with playful twists, flowing textures and bold shapes, which can be mixed and matched to fully embrace La Dolce Vita.

– We wanted to come up with pieces that were just as easy and eye- catching to style with a crisp white linen shirt on sun-kissed skin, as awith silky slip dress on a hot summer evening, explains Karin Fritz, Design Manager at Edblad.

This summer’s statement jewellery, such as flowing Tidal and cool Corazza, are over the top, oversized and playful a la Bella Italia. There are also large charms and long necklaces that can be styled nicely in layers. These are complemented by several slightly more pared-down Scandinavian minimalist styles, and elegant and versatile resort series that signal bohemian luxury.

The 2025 summer collection also includes an update of Edblad’s popular MOM series. An edgy ring with the letters MOM (or WOW, depending on which way you look at it) with or without 14K gold plating, with matching hoops. And just like every summer, Edblad also release a colour sparkling Rainbow series. This year, the range consists of delicious asymmetric shoulder dusters, a tennis bracelet and simpler matching bracelets and necklaces in the colors of the Pride and Progress flags.

– We are extremely proud of our special collections, and they are also very much appreciated by our customers. That’s why a lot of time and love goes into updating them every year, so that each collection offers something new, notes Sara Althini, Brand Director at Edblad.

In terms of shapes, the summer collection offers lots of natural references such as flowing water, shells, suns and flower buds, but also big hearts and small, cute candies. And no Italy-themed collection is complete without a pasta twist! The key materials this summer is, as usual, stainless steel with or without 14K gold plating. Other examples of material choices are natural stones such as pink jasper, malachite and lapis, as well as freshwater pearls, horseshoe shells, and cubic zirconia in all the colors of the rainbow.

Collection is live at edblad.com and stores.