Press release -

KEB Jacket - Best Outdoor Jacket 2012

Fjällräven’s trekking jacket KEB JACKET was awarded Best Outdoor Jacket in the prestigious Outdoor Trade Show (OTS) Novel Awards in UK. 

Every year at the Outdoor Trade Show, the largest trade show in the UK, winners of the Novel Awards for outdoor products that stand out from the crowd are announced. The 2012 Novel Award went to Fjällräven’s new advanced trekking jacket, Keb Jacket, a technical jacket made from G-1000 Eco and stretch fabric.

“The Keb Series is our most technical series and the Keb Jacket is a durable jacket with great freedom of movement. It also has plenty of functions that come to use while out trekking,” says Henrik Andersson, Fjällräven’s Product Development Manager. 


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In 1960 Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today our timeless, functional and durable outdoor equipment enjoys a global presence and can be found in over 23 countries. The collection comprises outdoor clothing for men and women, backpacks, tents and sleepingbags.

As a company we put a lot of focus on acting responsible towards other humans, animals and nature and sustaining public interest in the outdoors. The two largest outdoor events we organize are Fjällräven Classic and Fjällräven Polar who attracts thousands of people. Fjällräven is a part of the Fenix Outdoor Group. The Group net sales was 1 725,4 MSEK in 2012.


Sarah Benton

Social Media & PR Manager Social Media & PR

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