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  • Haglöfs enters South Korean market in Fall/Winter 2025 with distributor HAYL

    Haglöfs enters South Korean market in Fall/Winter 2025 with distributor HAYL

    Marking a significant step in its international expansion, Haglöfs has signed a distributor partnership with South Korean HAYL. HAYL is a branch of parent company AYL Inc., a well-established distributor that has been working with Scandinavian outdoor brands and building their presence in the South Korean market since 2009. This partnership enables Haglöfs to introduce its high-quality outdoor gea

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