Peter Fabrin, CEO Haglöfs

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Peter Fabrin, CEO Haglöfs

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  • Beat the elements

    HAGLÖFS INCREASES PROFITS AND IS SET TO GROW THE BRAND INTERNATIONALLY

    Haglöfs nearly tripled its profits in 2016 - a result of further operational improvements. The company also launched a new brand platform in the fall of 2016, aiming to give the brand a broader appeal on the contemporary outdoor market. CEO Peter Fabrin says Haglöfs is now set to invest in future, international growth.

    Over the past two years Haglöfs has taken several measures to strengthen

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