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  • Haglöfs partners with Sport Alliance International to expand its presence in Italy and the Alpine region

    Haglöfs partners with Sport Alliance International to expand its presence in Italy and the Alpine region

    Haglöfs, the Swedish outdoor brand, has partnered with Sport Alliance International S.p.A., a leading distributor in the Italian market, to strengthen its distribution network in Italy and the Alpine region. This collaboration aims to make Haglöfs’ outdoor gear more accessible while supporting its growth ambitions in the region, and will officially launch with the Fall/Winter 2025 collection.
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