HAGLÖFS RECRUITS MORE KEY POSITIONS TO ITS GLOBAL MARKETING DEPARTMENT
RECRUITS NORDIC MARKETING MANAGER AND GLOCAL PR & SOCIAL MEDIA SPECIALIST
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MEET THE FUTURE | L.I.M BIELD JACKET
Extremely low weight and unparalleled high performance - just two of the principal characteristics of the L.I.M Bield Jacket, in which minimalistic design meets outstanding protection and innovative technological features.
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A toxic love story
Cotton - perhaps the world's most popular, most thirsty and most poisonous raw material. So much so that our planet is unable to produce any more cotton than current levels.
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We don't settle for silver
Biocides have long been used to avoid bad odors in training and outdoor clothing because they kill bacteria. That is the old school way. New innovations allow us to use zeolites, a pumice‐like mineral, which also keeps the clothes fresher without killing living organisms. Take a look!
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Forever friends?
Every year, billions of kilograms of textiles are being added to the world’s growing problem of waste. That’s unnecessary because these textiles can be reused or recycled. Here is a look at what we’re doing to keep clothes in the loop, again and again. Fall in love with your products. It’s possible.
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The jacket you wear should not be found in the water you drink
They’re very small. Almost unseen by the naked eye. However, microplastics have started to clog ecosystems all around the world. Our oceans will soon likely have more plastic in them than fish. Take a look at what we’re doing to help address this here.
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HAGLÖFS SPRING/SUMMER 2018 – FRIENDS FOR A LIFETIME | ECO PROOF
It stands to reason that to repair, rebuild and recharge an item is a better and more sustainable option than replacing it. So, it's a concept that Haglöfs built into the core of their new Eco PROOF Jacket – an item of clothing that ramps up the sustainability while remaining perfect for high performance activity. Eco PROOF Jacket is launched in two colours for men and women.
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ISPO AWARD FOR HAGLÖFS ECO PROOF JACKET
The outdoor brand Haglöfs has been awarded yet another design prize as its jacket Eco Proof Jacket was chosen Winner in the category Urban Outer Layer 3L at the ISPO Award 2018.
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How we get down to business
We know that the best clothing is made by using the right, most appropriate materials. Very often, this actually means that new materials, ones which do the job perfectly, are developed and created. But sometimes, materials that have been evolved over tens of thousands of years - like down- are the ones that suit the garment and its purpose best.
When this is the case, it's important that sust -
HAGLÖFS V SERIES DOWN JACKET – Haglöfs launches the world’s toughest down jacket
Today Haglöfs introduces V series, a new stand alone concept that puts Haglöfs’ renowned innovation and design on display.The first release from Haglöfs V series is the Down Jacket, the world’s toughest insulated jacket. The V series Down Jacket is available in two color ways in a limited edition.
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Haglöfs does Green Friday instead of Black Friday
This Friday November 24th is commonly known as Black Friday, a day where prices are dumped and consumption increases massively. We, who believe in a sustainable outdoor industry, don't do Black Friday. We do GREEN FRIDAY. That's why 100% of the proceedings from the products from our Sustainable Choice selection, sold in our own stores and online this day, will be donated to Protect Our Winters, a
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HAGLÖFS: THE ONLY NORDIC OUTDOOR BRAND IN FAIR WEAR FOUNDATION
Haglöfs has been a member of Fair Wear Foundation since 2012 and is today the only Nordic outdoor brand on the member list.
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