Press release -

ISPO AWARD FOR HAGLÖFS ECO PROOF JACKET

The outdoor brand Haglöfs has been awarded yet another design prize as its jacket Eco Proof Jacket was chosen Winner in the category Urban Outer Layer 3L at the ISPO Award 2018.

“The Eco Proof Jacket is designed with the “re-use is better than replace” ethos woven throughout its fibres. This ultra-sustainable jacket is built with PROOF™ Eco, our own high-performance membrane fabric which is 100% fluorocarbon free. It’s designed to be repairable with easy-to-replace components, and a unique design solution that enables you to replace the zipper all by yourself without risking the jacket’s waterproofness. We are very proud of it and it really deserves this award”, said Jenny Kjellbom, Senior Designer at Haglöfs.

The award will be presented to Haglöfs at ISPO Munich 2018, the leading international trade show for the sports and outdoor industry.

Text and images can be downloaded at www.haglofs.com/press

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More than a century ago, Wiktor Haglöf designed a backpack for the local workers of Swedish small town Torsång. The durable, practical backpack would be the proud beginnings of what today is one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia is owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Contacts

Sara Skogsberg Cuadras

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

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Eco PROOF Jacket Women
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ISPO AWARD FOR HAGLÖFS ECO PROOF JACKET
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Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs
Gustavslundsvägen 141
167 51 BROMMA
Sweden
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