2019 was yet another good year for Haglöfs, with a growth rate that outperformed the outdoor market. The development is linked to the ongoing transformation of Haglöfs into a more consumer-oriented company. A direction that will be further intensified in 2020 as the company’s Global Sales Director Fredrik Ohlsson takes the helm as CEO of Haglöfs.
Haglöfs has added brand new moccasins to its Leftover range – high-quality, highly functional collector's item that are made from leftover material that otherwise would have ended up being wasted or recycled. They've been designed to stand out and liven up your outdoor wardrobe, as well as reducing waste in an innovative and useful way.
The Swedish outdoor brand Haglöfs has, since 2016, chosen to take a stand against the phenomenon of Black Friday where retailers hand out outrageous discounts on all kinds of consumer goods.
This fall, Haglöfs introduces the L.I.M GTX SHAKEDRY Hood to its collection. This jacket hides a secret in plain sight - a unique combination of high-performance GORE-TEX® SHAKEDRY™ and breathable body-mapped Quadfusion™ ƞ for warmth. It’s an essential mid layer and a fully-featured shell jacket, in one.
Damernas Värld har sedan 1982 årligen delat ut det prestigefyllda priset Guldknappen till särskilt framträdande modevarumärken. I år tilldelas priset Haglöfs som premieras för att förena utmärkt svensk design med ett genomgående hållbarhetstänk och en vilja att ständigt utvecklas.
Outdoor gear manufacturer Haglöfs has restructured its marketing department, adding a number of top-flight new recruits to the team to complement the existing roles, and appointed Ocean in Copenhagen as new global lead agency.
Haglöfs continue to evolve its popular Khione and Nengal Freeride Collection, with an addition of the new Nengal 3L PROOF™ Bib Pant to the range, as well as a limited-edition heritage design colorway. The products are built to handle the Nordic winter and keeps you comfortable when the weather changes – and they're perfect for harsh, rugged conditions out in the backcountry.
The Swedish outdoor company will be closing its brand stores during the first strike so that all employees can take part.
(Stockholm, September 2019) Haglöfs is relaunching the original version of one of its most iconic backpacks, TIGHT Original, in five models. In connection with the launch, Haglöfs also releases hiking guides with tips on hiking trails and unique nature experiences in the vicinity of Stockholm, Berlin and London.
(Stockholm August 2019) For more than a century, Haglöfs has developed outstanding outdoor products that combine a strong sense of Swedish heritage with a commitment to sustainability and innovation. For Fall / Winter 2019 there’s no exception, in the new collection we find the perfect trekking piece, Edge Evo Anorak.
Haglöfs is known for pushing boundaries and developing innovative products that are designed for maximum function and performance. For years Haglöfs have developed high-qualitative and progressive garments for Skiing. During the last couple of years, Haglöfs increased their focus on freeriding - and in October they will be the title sponsor of Arctic Weekend.
(Stockholm, May 2019) For more than a century, Haglöfs has developed outstanding outdoor products that combine a strong sense of Swedish heritage with a commitment to sustainability and innovation. For spring 2020, the brand set out to redefine one of the most traditional outdoor segments - namely, trekking.
