Edge Evo Anorak Unisek
Edge Evo Anorak Unisek

Press release -

TREKKING WITH HAGLÖFS’ EDGE EVO ANORAK

(Stockholm August 2019) For more than a century, Haglöfs has developed outstanding outdoor products that combine a strong sense of Swedish heritage with a commitmentto sustainability and innovation. For Fall / Winter 2019 there’s no exception, in the new collection we find the perfect trekking piece, Edge Evo Anorak.

Edge Evo Anorak continues to build on the brand’s promise to never settle and keep improving their products. The anorak is built to a truly iconic design, with extra length for added protection and loaded with technical features.

It is made from a robust and protective 3-layer PROOF™ ECO fabric. that protects you from the elements with its full water- and wind proofing. The Edge Evo Anorak can easily transition from the rugged outdoors to the everyday urban commute.

The Edge Evo Anorak also embodies the brands heritage, available in three different colorings, ‘Dense blue’, ‘True black’ and a limited edition with the Kurbits inspired pattern. Kurbits is a traditional folk art found in Dalarna, Sweden – which is the birthplace of Haglöfs’ founder and where the first stiches of a Haglöfs product were made. The range’s color palette was developed with the local artist Carl Larsson in mind.

The implementation of their own PROOF™ membrane and smart details makes this heritage piece also an outstanding performance jacket. Haglöfs’ PROOF™ ECO fabrics is made from fluorocarbon free materials that are bluesign® approved and/or recycled. The Edge Evo Anorak delivers balanced performance, a lower impact on the environment and good wearer comfort throughout the day.

The Edge Evo Anorak comes in a unisex size range S-XXL and is available in Haglöfs’ own stores and online, as well as through selected retailers worldwide. Recommended retail price is 330 €.

For more information, please contact:

Lisa Grübb
Publishing Coordinator
lisa.grubb@haglofs.se

+46 8121362 61

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In 1914, Wiktor Haglöf made the first stitch in a backpack that went on to inspire generations of people to get outside. From our Swedish heritage, with a commitment to sustainability and innovation, Haglöfs has continued to create progressive outdoor products at the highest level for hiking, mountaineering and freeriding. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com. 

Contacts

Sara Skogsberg Cuadras

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

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Edge Evo Kurbits Anorak
  • Edge Evo Kurbits Anorak
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Edge Evo Anorak True Black
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Edge Evo Anorak Dense Blue
  • Edge Evo Anorak Dense Blue
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  • TREKKING WITH HAGLÖFS’ EDGE EVO ANORAK
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Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs
Gustavslundsvägen 141
167 51 BROMMA
Sweden
haglofs.com
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